The News Review:
- Microsoft Names New Chief for Internet Unit
- AdGooroo Releases Special Mid-Quarter Search Advertising Report
- Media Layers’ SMART System Enables Cellcom’s Revolutionary “Time …
- Massive Brings Advertising to Battle.net
- Is Wal-Mart’s Advertising Responsible for Jdimytai Damour’s Death?
- Hallmark Channel and Google to Form Strategic TV Advertising Agreement
- Fitch cautious on media advertising decline
Microsoft Names New Chief for Internet Unit
New York Times United States
Lu who will become president of the money-losing online services group in January Microsoft chose an executive with deep technical knowledge over others with more advertising and media experience. He will be leading the company’s challenge to. “Microsoft is trying to emulate Google in naming a technologist to head the online unit” said Youssef Squali an analyst with Jefferies & Company.
AdGooroo Releases Special Mid-Quarter Search Advertising Report
MarketWatch
4 2008 CHICAGO Dec 04 2008 (BUSINESS WIRE) –Despite the economic woes facing the country and numerous predictions for the implosion of advertising online and offline a new report released today from AdGooroo (. com) a leading provider of online marketing competitive intelligence and keyword tools provides evidence to the contrary.
Media Layers’ SMART System Enables Cellcom’s Revolutionary “Time …
MarketWatch
This functionality includes advertiser’s questions at the end of the commercial which viewers must answer to prove they have been paying attention. Cellcom Israel’s largest mobile phone operator with 3. 1 million subscribers launched last month the new advertising model based on the SMART system. The “Time is Money” program enables subscribers to accumulate up to 45 monthly minutes of free air time in exchange for watching commercials on Cellcom’s Web site. After watching each minute-long commercial viewers answer one or two questions from the advertiser to prove they had indeed been watching. In the future the program is planned to expand to include also SMS and mobile Internet credit.
Massive Brings Advertising to Battle.net
Escapist Magazine NC
Since its launch in 1997 the only advertising ever seen on Blizzard’s online service for all things Diablo and Starcraft. net have been banner ads telling you to purchase its latest wares. All that is set to change as the World of Warcraft developer has struck a.
Related from Ultimategamingnetwork: Massive Brings Advertising to Battle.net
Is Wal-Mart’s Advertising Responsible for Jdimytai Damour’s Death?
mediabistro.com NY
It alleges that a lack of security coupled with pre-Black Friday marketing caused shoppers to go into a frenzy as they entered the store. It’s a terrible tragedy that won’t soon be forgotten. What do you think: did advertising play a role in the man’s death?Per. ‘” If true what would such a finding mean for the industry? Well for one that advertising actually works. Unfortunately that’s not a good thing here. Compared to other advertising ventures that have been hindered by deaths the Wal-Mart case doesn’t have much going for it.
Hallmark Channel and Google to Form Strategic TV Advertising Agreement
MarketWatch
Using the Google TV Ads platform advertisers starting in early 2009 will be able to access both networks’ national audiences and receive viewership data at an unprecedented scale. Google TV Ads advertisers – many of them new to the television medium – can then better understand what consumers are responding to and make real-time adjustments to their campaigns to maximize return-on-investment. “Partnering with Google is a milestone for Hallmark Channel’s continued advertising success” said Bill Abbott Executive Vice President Ad Sales Hallmark Channel. “The Google TV Ads platform will allow more advertisers to access the network’s acclaimed roster of family-friendly programming – entertainment that audiences cherish during the holidays. Google TV Ads offers greater accountability and relevancy in advertising. With Google’s innovative targeting tools and auction-based pricing system advertisers can find the right context and audience for their advertising message only pay for impressions delivered to their ads and receive digital reporting within 24 hours. Hallmark Channel and Hallmark Movie Channel join Google TV Ads’ growing list of inventory partners which also includes six networks from the NBC Universal family — Sci Fi Oxygen MSNBC CNBC Sleuth and Chiller — along with Bloomberg Television and 96 networks through DISH Network.
Fitch cautious on media advertising decline
Forbes NY
In the 2001 ad recession the worst since 1970 ads fell 6 percent to 9 percent due to the Sept. 11 terrorist attacks. Prior to that time advertising growth was strong from 1998 through 2000 as venture capital poured into Internet startups.