The News Review:
- Microsoft Names Ex-Yahoo Executive as Internet Unit Chief
- Despite Being Over-Hyped Location-Based Advertising Offers …
- Activision’s Game Announcements Were “Speculative”?
Microsoft Names Ex-Yahoo Executive as Internet Unit Chief
New York Times United States
Lu who will become president of the money-losing online services group in January Microsoft chose an executive with deep technical knowledge over others with more advertising and media experience. He will be leading the company’s challenge to. “Microsoft is trying to emulate Google in naming a technologist to head the online unit” said Youssef Squali an analyst with Jefferies & Company.
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Despite Being Over-Hyped Location-Based Advertising Offers …
MarketWatch
“While the relevance of location-based advertising for the location industry is huge the hype is never far away” says ABI Research director Dominique Bonte. “Too many location based services (LBS) providers see advertising as the cornerstone of their business plans. The reality is a nascent industry with many barriers still to be removed: the lack of understanding of location-based mobility a fragmented location ecosystem immature click-to-locate and click-to-navigate direct response models limited indoor location technology and intrusiveness and privacy-related user acceptance issues.
Activision’s Game Announcements Were “Speculative”?
G4 TV CA
but apparently they didn’t. Now Activision is going back on these announcements and is calling them "speculative as far as [they're concerned]. " Not only does Activision release a whole mess of information about new games that might be coming out at an event focused on in-game advertising. now those weren’t even announcements? I tip my hat to you Activision.