The News Review:
- Microsoft Names Ex-Yahoo Executive as Internet Unit Chief
- Advertising billboards finally come down in Tahoe Park
- No stalling: ‘Indoor’ marketing catches on
- Activision’s Game Announcements Were “Speculative”?
- Industries make choices on advertising during tough times
- Blood-Horse cuts advertising rates
- Despite Being Over-Hyped Location-Based Advertising Offers …
Microsoft Names Ex-Yahoo Executive as Internet Unit Chief
New York Times United States
Lu who will become president of the money-losing online services group in January Microsoft chose an executive with deep technical knowledge over others with more advertising and media experience. He will be leading the company’s challenge to. “Microsoft is trying to emulate Google in naming a technologist to head the online unit” said Youssef Squali an analyst with Jefferies & Company.
Related from Asportforumblog: CBS RADIO to Power Yahoo!’s LAUNCHcast Radio Providing Listeners …
Advertising billboards finally come down in Tahoe Park
Sacramento Bee USA
After years of trying Jones D-Sacramento was able to see a big billboard in the Tahoe Park neighborhood come down. A second billboard is slated for removal in a month or two. For Jones the effort to bring the advertising signs down began when he was on the Sacramento City Council. On Saturday as workers on a lift used a cutting torch to slice steel on the offending billboard Jones related his reasoning for wanting to see the sign gone. “Billboards really should not be in the heart of a residential neighborhood” he said. Tahoe Park residents joined Jones to watch the piece-by-piece billboard removal. Billboards on the northwest corner of 14th Avenue and 60th Street were apparently grandfathered in years ago when Sacramento adopted stricter rules about where billboards can be erected.
No stalling: ‘Indoor’ marketing catches on
Bizjournals.com NC
7M grant from North Carolina TAMPA — There is a way for Tampa Bay businesses to reach consumers that has been deemed surprisingly cost-effective and easy. An advertiser can target by age gender lifestyle and income and its message is guaranteed to receive a set amount of captive attention. That’s because this type of advertising — known in the industry as indoor billboards or indoor advertising — takes place in restroom stalls. Simone Amaral who runs the urban dance studio Simone Salsa has been advertising in restrooms for more than five years. When customers register at her locations in Tampa and Brandon she asks them how they heard about the studio. Other than word-of-mouth indoor advertising draws the most customers more even than advertising on.
Activision’s Game Announcements Were “Speculative”?
G4 TV CA
but apparently they didn’t. Now Activision is going back on these announcements and is calling them "speculative as far as [they're concerned]. " Not only does Activision release a whole mess of information about new games that might be coming out at an event focused on in-game advertising. now those weren’t even announcements? I tip my hat to you Activision.
Industries make choices on advertising during tough times
Online Athens GA
"In the last several years we’ve generally added between (6000 to) 8000 new members. This year we’re looking at no net growth. " The cooperative gets its brand in front of people through branded merchandise brochures newsletters advertising programs and sponsorships of community entities and events. While some of those devices will remain in place Jones is concerned about Jackson EMC’s ability to help the communities it serves. "We help out with a lot of community activities through sponsorships" she said. "That’s something we’re going to have to take a hard look at. We never forget that when we spend money we’re spending our members’ money.
Blood-Horse cuts advertising rates
Bizjournals.com NC
Officials with Lexington Ky. -based Blood-Horse Publications said in a news release that they were reducing the rates “in an effort to help ease the current operating burden by many of the country’s thoroughbred horse farms and other industry-related businesses. ”The rate cut comes at a time when many publications are curbing expenses and cutting staff to compensate for declining advertising revenue.
Despite Being Over-Hyped Location-Based Advertising Offers …
MarketWatch
“While the relevance of location-based advertising for the location industry is huge the hype is never far away” says ABI Research director Dominique Bonte. “Too many location based services (LBS) providers see advertising as the cornerstone of their business plans. The reality is a nascent industry with many barriers still to be removed: the lack of understanding of location-based mobility a fragmented location ecosystem immature click-to-locate and click-to-navigate direct response models limited indoor location technology and intrusiveness and privacy-related user acceptance issues.