The News Review:
- Report: McClatchy shopping Miami Herald
- Microsoft Names Ex-Yahoo Executive as Internet Unit Chief
- NY Times Co to borrow against building: report
- Crunched autos go for direct
- Claire Beale on Advertising: There’ll be few winners in this game …
Report: McClatchy shopping Miami Herald
Bizjournals.com NC
5 billion purchase of Knight Ridder Newspapers Inc. Now the company because of declining advertising and heavy debt is shopping the newspaper to potential buyers according to a New York Times report Saturday. The newspaper cited anonymous sources. McClatchy officials would not comment Saturday and were not available Sunday evening. The Herald is one of the largest assets for McClatchy which continues to battle declining advertising revenue and circulation a one-two punch pounding the newspaper industry during the past few years.
Related from Panpacmastersgames: Published reports: Miami Herald for sale
Microsoft Names Ex-Yahoo Executive as Internet Unit Chief
New York Times United States
Lu who will become president of the money-losing online services group in January Microsoft chose an executive with deep technical knowledge over others with more advertising and media experience. He will be leading the company’s challenge to. “Microsoft is trying to emulate Google in naming a technologist to head the online unit” said Youssef Squali an analyst with Jefferies & Company.
NY Times Co to borrow against building: report
Reuters
The company has retained Cushman & Wakefield the real estate firm to act as its agent to secure financing either in the form of a mortgage or a sale-leaseback arrangement the paper said quoting chief financial officer James Follo. The Times is looking for ways to save money so it can pay off more than $1 billion in debt. The company which also owns The Boston Globe and other papers around the United States is also grappling with a severe decline in advertising revenue. Expense cutting is important to the Times which also slashed its dividend by nearly 75 percent recently and might sell parts of the company as it tries to stay afloat amid an advertising decline made worse by the financial crisis. The Times did not immediately return a call seeking comment. Shares of the company closed at $7. 64 Friday on the New York Stock Exchange.
Crunched autos go for direct
DM News NY
9% because there is more business from automotive dealers? said Denis Sovik partner at The Ready Group which creates variable data printing direct mail and personalized URL programs for the automoÂtive industry. ?We’re continuing to grow our automotive business? echoed Tim Longnecker industry executive for Acxiom’s automotive business. Automakers also are shifting their efforts to include more digital creative which is often more cost-efficient than traditional TV advertising and has increased measurability. Chrysler is currently running a campaign for the new Dodge Ram which features Webisodes of a reality show competition featuring tough guys driving the new truck in extreme races. ?Throughout this year we’ve been lookÂing at shifting our advertising efforts to include online because digital is a little bit more direct and we can measure it more? said Carrie McElwee a Chrysler spokesperson. For the first half of this year Chrysler spent $379 million in US measured media compared to $544 million for the same period last year according to TNS Media Intelligence. Ford whose measured media spend was $2.
Claire Beale on Advertising: There’ll be few winners in this game …
Independent UK
It’s the advertising lottery and it’s a game of principals. As everyone knows principals can cost and in recession they can cost you big. It’s the advertising lottery and it’s a game of principals. As everyone knows principals can cost and in recession they can cost you big.