The News Review:
- Report: McClatchy shopping Miami Herald
- Provision Interactive Teams With ADCENTRICITY to Increase …
- Analyst says Google search ads face tough quarter
- Democrat backs advertising limits for medicines
- Vibrant Signs on to Deliver In-Text Solutions Across ITV Websites
Report: McClatchy shopping Miami Herald
Bizjournals.com NC
McClatchy officials would not comment Monday about the reports. The New York Times first reported McClatchy is shopping around the Herald citing people who are close to the situation. McClatchy is battling declining advertising revenue and circulation industry-wide problems. Last month the company reported continued double-digit drops in revenue in October with revenue dropping 17. 8 percent to $176 million from $214 million in October 2007. Advertising revenue was down 20. 4 percent in October to $145 million from $181 million a year ago.
Provision Interactive Teams With ADCENTRICITY to Increase …
MarketWatch
After the anticipated rollout in 2009 Provision will become thenation’s largest 3D digital signage network. ADCENTRICITIY’sadvertisers will be able to feature their messaging on Provision’sextraordinary network in a variety of forms including 3D holographicvideos and digital coupons. “Even during this current economic downturn digital out-of-homeadvertising is the one advertising channel still showing double digitgrowth in 2008 and 2009″ said Curt Thornton President and CEO ofProvision. “We are thrilled to partner with an industry leader likeADCENTRICITY. “We’re very excited about partnering with Provision” said RobGorrie CEO and Founder ADCENTRICITY. “The combination of Provision’sand ADCENTRICITY’s proven offerings will help our advertisers reachconsumers more effectively thereby deepening customer relationships. This partnership demonstrates our commitment to integrate withbest-in-class partners of digital signage properties in addition tofurther enhancing our ability to provide world-class mediaopportunities to our customers.
Analyst says Google search ads face tough quarter
MarketWatch
8 2008 SAN FRANCISCO (MarketWatch) — Internet search which has so far served as a dependable source of growth for online advertising could possibly see its first-ever sequential decline in the first quarter of next year according to a Wall Street analyst. That in turn will be a likely drag on Google Inc. ‘s revenue Citigroup analyst Mark Mahaney said in a note to clients Monday. Mahaney said that he’s sensing “nervousness” about the first quarter of next year which could mark “the first negative sequential growth quarter ever for search. ” Search advertising market leader Google (.
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Democrat backs advertising limits for medicines
Reuters
Henry Waxman listed the idea as one of many he would like to pursue as chairman of the House of Representatives Energy and Commerce Committee after a new Congress convenes in January and starts to tackle a range of health-care issues. “It is in these first few years of a drug’s life that drug companies often aggressively market their products and engage in direct-to-consumer advertising. This increases the number of consumers exposed to safety risks of new products long before those risks are truly understood” Waxman said at a conference sponsored by The Prescription Project a group critical of industry marketing. The California Democrat supported congressional efforts in 2007 to allow the Food and Drug Administration to ban television commercials for a new medicine for up to three years if officials decided it was necessary to protect the public health. The ban would not apply to all drugs but officials would decide case by case if limits were needed. “That concept makes a great deal of sense and can provide FDA an important tool to protect the public health” Waxman said.
Vibrant Signs on to Deliver In-Text Solutions Across ITV Websites
MarketWatch
Vibrant In-Text Solutions offer both advertising revenue through Vibrant In-Text Advertising and editorial solutions through Vibrant Related Content. Vibrant In-Text Advertising highlights words and word phrases within premium web content. These words act as triggers displaying relevant advertising when a user mouses over the word or phrase of interest. The ad often video is only activated once the user hovers over the word and the advertiser is only charged when the user clicks on the ad itself. According to a recent Nielsen Online report commissioned by Vibrant 70% of those surveyed felt that in-text ads are the most relevant to page content and 65% felt in-text ads are most effective in conveying their message.