The News Review:
- Supreme Court Rules Smokers Can Sue Cigarette Firm For Deceptive …
- Network Advertising Initiative Announces 2008 NAI Self-Regulatory …
- Placecast Identifies the Top Digital Advertising Trends in 2009
- PJA Advertising + Marketing Promotes Mike O’Toole to President
Supreme Court Rules Smokers Can Sue Cigarette Firm For Deceptive …
AHN
Redistribution republication. syndication rewriting or broadcast is expressly prohibited without the prior written consent of AHN. –>AHN Staff Washington DC (AHN) – The U. Supreme Court has ruled that smokers can sue a cigarette manufacturer for deceptive advertising under state laws. The court’s justices voted 5-4 on Monday to allow Maine smokers to proceed with their case against Altria Group Inc. owner of Philip Morris USA on grounds that federal law does not supersede state laws on labeling and advertising.
Network Advertising Initiative Announces 2008 NAI Self-Regulatory …
MarketWatch
16 2008 YORK ME Dec 16 2008 (MARKET WIRE via COMTEX) –Members of the Network Advertising Initiative a leadingself-regulatory organization for companies in the online advertisingmarketplace today announced the culmination of a year-longinitiative to enhance its Self-Regulatory Code of Conduct a set ofbinding Principles that has governed members since 2001. “The new 2008 NAI Principles have benefited greatly thanks to inputfrom a broad set of stakeholders” said Trevor Hughes ExecutiveDirector of the NAI. “Since we began our redrafting process we haveseen membership in our organization grow substantially giving usdeeper insight into a broader set of market practices. Further byopening up a draft of our document in April for public comment wewere able to incorporate feedback from external privacy experts andconsumer advocates attorneys individual businesses and enforcementspecialists. The document we have today is far stronger thanks tothis process.
Placecast Identifies the Top Digital Advertising Trends in 2009
MarketWatch
16 2008 SAN FRANCISCO Dec 16 2008 (BUSINESS WIRE) –1020 Placecast the first online advertising solution to target highly sought-after audiences using location-based information across the Web mobile Wi-Fi networks and email today announced interactive advertising trends to watch in 2009. Trends to watch include better metrics to understand effectiveness increased concerns about user privacy and mainstream video adoption by online advertisers. Looking back 2008 marked a turning point in online advertising. Despite the slowing of growth in overall advertising spending online has finally achieved its place at the table in mainstream media plans and continues to prove its value relative to traditional media. It was also a year for increased public scrutiny of industry practices as the medium achieves scale and prominence with advertisers.
PJA Advertising + Marketing Promotes Mike O’Toole to President
MarketWatch
I view this promotion as a smart investment in the agencythat I founded and that I want to see thrive. About PJA PJA is proud to be named 2008 Agency of the Year by BtoB Magazine. PJA is a $67 million advertising and marketing agency with offices inCambridge Mass. and San Francisco Calif. PJA serves a global rosterof technology life science and healthcare clients that includes:Novell Trend Micro GE Healthcare Boston Scientific AkamaiTriZetto Group and Invitrogen. For more information visit.
Related from Marketingmonster: PJA Advertising + Marketing Promotes Mike O’Toole to President