The News Review:
- Sina May Buy Assets From Focus Media for $1 Billion
- States question advertising in budget crunch
- Darden: No Cuts in Advertising
- NeoEdge Launches NeoMM Continuous Research — Enhanced …
- From cutting advertising finding discount goods and working …
- Career ladder: Mike Campbell of Walz Tetrick Advertising
Sina May Buy Assets From Focus Media for $1 Billion
Bloomberg
operator of China?sbiggest Web portal may buy part of Focus Media Holding Ltd. forabout $1 billion to expand into non-Internet advertising fourpeople familiar with the matter said. The acquisition of Focus Media?s digital out-of-homeoperations which sell advertising in elevators and officebuildings may be announced as early as today the people saiddeclining to be identified before a public disclosure. Sina plansto issue stock for the purchase two of the people said. Sina would gain at least 120000 flat-panel televisionscreens in office buildings and public spaces in more than 90cities broadening its advertising sales beyond the Internet. Shares of Focus Media China?s largest listed advertising companyhave slumped 81 percent this year making it an acquisitiontarget in an advertising market forecast by JPMorgan Chase & Co. to expand 10 percent next year.
Related from Guanxithebook: $1 Billion Acquisitions Still Exist — In China (SINA)
States question advertising in budget crunch
Salt Lake Tribune United States
For states that are heavily dependent on tourism the matter is taking on a new urgency as every expense is closely examined by elected officials who have rapidly declining revenues and a slew of worthwhile programs to fund. All 50 state legislatures will meet next year with most facing budget cuts. Here in the snow-covered mountains of Utah Gov.
Darden: No Cuts in Advertising
Seeking Alpha NY
Both second quarter promotions were supported with new commercials as well as live Garden’s unlimited soup salad and breadsticks equity building advertising. The Longhorn Steakhouse team has strengthened their second half marketing plan in several important ways. First they have optimized the day part mix in their media plan allowing them to expand advertising support from 46% of their restaurants currently to 60% of their restaurants while also increasing media weight by 25% without an increase in media spending. A new advertising campaign is currently in test that we believe communicates in a compelling way the benefits of Longhorn while also clearly differentiating the brand from other steakhouse competitors.
NeoEdge Launches NeoMM Continuous Research — Enhanced …
MSNBC
a leadingadvertising network focused on providing television-quality advertising andanalytics for casual games today announced NeoMM the ultimatedemographic tool for measuring the tastes and preferences of women betweenthe ages of 25 and 54. As a complement to data from comScore NielsenQuantcast and others NeoMM leverages Web 2. 0 technologies to develop afar more timely and accurate assessment of the shifting preferences of thiskey demographic group providing advertisers and brand managers with theinformation they need to optimize their marketing campaigns. NeoEdge willsurvey consumers across its network and will begin a dialog on a range oftopics focusing primarily on the CPG and grocery categories missing fromtoday’s current swath of online research.
From cutting advertising finding discount goods and working …
Newsday NY
Sales were off about 10 percent last month. And although the shop Pape’s parents opened in 1961 has already survived the emergence of megamalls experts say in a weak economy customers are more likely to flee from mom-and-pop shops like Rhea Nichols to larger stores able to offer deeper discounts. Pape has pulled advertising to cut costs and slashed prices where possible to attract more customers. To get through what is becoming a severe downturn he’s also relying like many small businesses on familiar faces. “n the worst day” Pape said “I’ll have someone who hasn’t been here in 10 years come in and buy a pair of shoes. “I’m doing enough to keep my creditors at bay” he added saying anxious suppliers are looking for bigger payments more often. “I don’t think I’m making a lot of money but I’m staying above water.
Career ladder: Mike Campbell of Walz Tetrick Advertising
Kansas City Star M
He said he will work on helping clients enhance their brands. “In an agency with a lot of different disciplines we can approach each client in a unique way research what they need and devise tactics” he said. Most recently he was vice president of corporate partnerships for the National Association of Intercollegiate Athletics. His tenure in radio also included stations with Susquehanna Radio.