The News Review:
- American Restaurant taps The Russell Agency for advertising
- Cable’s New 2009 Formula: Ratings Equal Subscriber Fee And …
- PCC advertising president search
- FRM ADVERTISING SECTIN
- Lower drinking age further enables campus culture of binge drinking
American Restaurant taps The Russell Agency for advertising
Bizjournals.com NC
The deal with the restaurant which was signed on Dec. 19 tasks The Russell Agency with creative strategy and execution along with media-planning and buying. “ur goal with the new advertising and media plan is to leverage that exceptionalism and communicate it in a new interesting and relevant way to the restaurant’s audience and to audiences who might not have previously considered The American” Justin Russell owner of The Russell Agency said in a release. Russell became the sole owner of the agency after partner Mike Kelly left KellyRussell Advertising in November. Russell said in December that the two were interested in going in different directions with the agency.
Cable’s New 2009 Formula: Ratings Equal Subscriber Fee And …
MediaPost Publications New York
Despite what you think of this — and where this particular snafu ends up (actually it was resolved at the last minute with final terms not disclosed) — Viacom makes a strong case: Viacom says it controls about 20% of the viewing on cable operators such as Time Warner but Time Warner only pays what Viacom says amounts to 2% of what it charges its customers on a monthly basis. If cable operators want advertisers to pay for specific viewing performance why shouldn’t they do the same with their program providers? Going against Viacom? According to a Time Warner spokesman Viacom won’t let Time Warner share in its advertising take limiting the time the cable operator can sell on its popular shows. Viacom can’t have it both ways either. For years cable operators have made deals with programmers on anything but viewership performances. This may have had to do with the clout — or not — of a TV producer for political reasons or for diversity.
PCC advertising president search
ENC Today NC
College officials held two meetings Dec. 2 to ask employees and the public what qualifications they want the next president to have. n Friday the college began advertising the position on its Web site and in two national publications said Donny Hunter a North Carolina Trustees Association member who is working with the college’s board to coordinate the search. “There was a pretty good gap between the forums and the announcement” Hunter said. “We ran into the winter holidays and there’s a two-week period of slowdown there. Some of the big college publications don’t publish during that time. The college Web site says that applicants must submit all information to a presidential search committee by Feb.
FRM ADVERTISING SECTIN
San Jose Mercury News USA
11 North American International Auto Show in Detroit like several other manufacturers have Mercedes-Benz plans to unveil three new concepts that will have a heavy emphasis on low-emissions motoring and could also give us a sneak peek at the company’s next-generation A- and B-Class vehicles. The first in the trio is the BlueZero E-Cell concept a compact four-door hatchback completely powered by its lithium-ion batteries. That means 60 miles on a two-hour charge. The second concept is the BlueZero F-Cell concept that will be powered by a hydrogen fuel-cell.
Lower drinking age further enables campus culture of binge drinking
Atlanta Journal Constitution USA
The alcohol industry which advertises heavily to college students should be seen as complicit in its urging of college officials to lower the drinking age. Alcohol advertising is pervasive in college events especially sports. Many colleges are suffering financially. What better source of income than to accept alcohol advertising dollars with the quid pro quo that colleges will argue for a lowering of the drinking age. The time has come to sever the tie between colleges and drinking. Schools must consider voluntary guidelines that say: No alcohol advertising on the premises of an intercollegiate athletics event.
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