The News Review:
- Glaxo to Pare Ads on US Television
- SMU to launch graduate advertising program
- Recession raises stakes for Super Bowl advertising
- mocoNews.net – Microsoft Plunges Into Mobile Advertising With …
- Atheist Bus Campaign is ‘offensive’ say complainants to ASA
Glaxo to Pare Ads on US Television
Wall Street Journal
Television ArticleCommentsmore in. television advertising as it tries to spend its money more wisely and avoid some of the criticism aimed at heavy drug advertising Chief Executive Andrew Witty said. Glaxo is the world’s second-biggest drug maker by sales and one of the biggest advertisers in an industry that spent more than $5.
SMU to launch graduate advertising program
Bizjournals.com NC
Applicaants will apply for 20 available slots. Applications will be accepted through Feb.
Recession raises stakes for Super Bowl advertising
ABS CBN News Philippines
They have good reason to be anxious. A recession that has companies closely watching expenses — and cutting everything from staffing to travel costs — makes the $3 million price tag for 30 seconds of commercial time during NBC’s broadcast of the National Football League’s championship game on February 1 even more conspicuous than usual. "The Super Bowl remains this incredibly unique advertising opportunity because you get all this focus and all this attention and all the PR buzz around it" says Tim Calkins a professor of marketing at Northwestern University. "That’s huge and that’s still the case. The hard part now is it’s a tough year to justify the spending and it is a tough year to hit the right tonality on the game" he added. Commercial prices for the Super Bowl are always eye-popping far above what is paid for any other TV event partly because it draws more than 95 million U.
mocoNews.net – Microsoft Plunges Into Mobile Advertising With …
Washington Post United States
?is still completely up in the air. The second thing to point out is the vote of confidence on Microsoft’s behalf that they believe the mobile search and advertising market could be of significant value over a five year period which is the length of their contract with Verizon (. Perhaps it is just buying marketshare but Medio Systems’ CE Brian Lent who provides white-label search services and to Verizon Wireless specifically believes differently. "I would suspect that it would be recoupable.
Related from Gatoradvertisinginformationnetwork: Mobile marketing to come of age in 2009
Atheist Bus Campaign is ‘offensive’ say complainants to ASA
guardian.co.uk UK
Now stop worrying and enjoy your life” is offensive to Christians and other religions that believe in a single God. Stephen Green the national director of Christian Voice is among those who have complained to the.