The News Review:
- bama Inauguration Draws nline Advertising
- Lingo Media-2008 Year in Review
- With economy no campaign TV news eyes challenges
- “AND ACTIN!”: National Bank Financial Group Launches New …
- Why Global TV Advertising Will Dominate and How Interactive …
- Putting a Positive Magazine Advertising Spin to 2009
- Nigeria: Study Predicts 0.2 Percent Decline in Global Advertising …
bama Inauguration Draws nline Advertising
Broadcasting & Cable NY
Technology advertisers are expected to have a big presence on Jan. 20 given President-elect Barack bama’s enthusiasm for the Web. More importantly since the inauguration pomp and circumstance will be occurring during the workday the event gives advertisers a chance to test cross-platform media strategies. It’s likely that the occupants of the nation’s corporate cubicles will turn to the Web to watch the festivities.
Related from Bloggingrssmonster: Springfield High students blogging the inauguration
Lingo Media-2008 Year in Review
CNNMoney.com
Michael Kraft President & CE of Lingo Media commented “2008 was an evolutionary year for the Company as we achieved many key milestones and accomplishments which established Lingo Media into a diversified online and print-based education company. We completed the integration of our newly acquired Speak2Me subsidiary including the conversion of its CD-RM-based English language learning platform onto a web-based advertising supported platform. We believe our investment has positioned Speak2Me for significant growth through its Conversational Advertising(TM) platform. We expanded our product offerings available through Lingo Learning our China-based publishing business. We successfully completed an equity financing of $5 million through a private placement of our common stock with rascom Telecom. nline English Language LearningSpeak2Me- Launched.
With economy no campaign TV news eyes challenges
The Associated Press
Hughley poses in the press room at the 39th NAACP Image Awards in Los Angeles. The campaign gave TV news heaps of stories and advertising revenue. If Tuesday’s inauguration is a closing act broadcast and cable networks are taking advantage with hours and hours of coverage. CNN Fox News Channel and MSNBC now face the inevitable audience erosion that comes when any big story goes away. bama has tough problems and there won’t be a shortage of news as he attacks them but campaigning is a better TV story than governing. “There will be a continued pressure on the news networks to sustain audience interest” said Aaron Cohen chief media negotiator for the advertising firm Horizon Media.
“AND ACTIN!”: National Bank Financial Group Launches New …
SYS-CN Media NJ
In addition the “AND ACTIN!” campaign features a promotional component developed in partnership with the advertising agency BS and Transcontinental for the network’s consumer and specialized publications. “This new platform is part of an ongoing strategy to build National Bank Financial Group’s brand and in particular enhance its image in Quebec. We want to let our clients know that we actively support their goals and projects and that our comprehensive product and service offering allowing them to take action” said Sylvie Roy Vice-President – Corporate Marketing and Communications of National Bank Financial Group. The following individuals and groups contributed to the new platform:National Bank Financial GroupSylvie Roy Vice-President – Corporate Marketing and CommunicationsAlison Marks Manager – Promotion and PublicityStephanie Plessis-Belair Project Leader – Promotion and PublicityFrederic tis Coordinator – Promotion and PublicityBSCreative Director: Hugo LegerArt Director: Simon BeaudryWriter: Martin BernierPlanning & Account Services: Sonya Bacon Marylene BenoitMedia: Pascale Boulanger Julie-Jasmine BoudreauProduction Company: Jet FilmsDirectors: Francois Peloquin Mathieu Charland Jonathan BensimonProducers: Martin Henri Visant Le GuennecMusic: Apollo Etienne GaudreauPrint ProductionPhotos : Shoot StudioPhotographer: Pierre ManningAssistant: Jean-Francois LemirePrints Production: Graphiques M&HAbout National Bank Financial GroupNational Bank Financial Group is an integrated group which provides comprehensive financial services to consumers small and medium-sized enterprises and large corporations in its core market while offering specialized services to its clients elsewhere in the world. National Bank Financial Group offers a full array of banking services including retail corporate and investment banking.
Why Global TV Advertising Will Dominate and How Interactive …
PR Newswire (press release) NY
Bytracking both traditional and interactive TV advertising techniques itprovides an RI calculation for each of the six most used interactive methodsin the global advertising markets for Cable Telco TV Terrestrial andSatellite operations. It also explores why global TV advertising is up in 2008and 2009 even though newspaper magazine and radio ad revenue is continuingto fall in Europe Asia North America and the Rest of World. “Finding the right message and time slot for personalized TV advertisingis only the first step” says MRG Analyst Mike Galli. “Using the rightinteractive methods and platform(s) for specific message enhancement isanother necessary step even in regional or local campaigns and the tools arenow available to manage these campaigns.
Putting a Positive Magazine Advertising Spin to 2009
Minonline (subscription) NY
(The operative word here is hope. ) Unfortunately cold cruel reality has put a damper on that wondrous notion. The floundering magazine advertising market still looks grim. (The operative word here is hope. ) Unfortunately cold cruel reality has put a damper on that wondrous notion.
Nigeria: Study Predicts 0.2 Percent Decline in Global Advertising …
AllAfrica.com Washington
2 per cent to $458 billion in 2009 compared to 2998 when spending was up by 2. The projected decline is the first retreat in global advertising since the 3 per cent fall recorded in 2001 after 2000’s extraordinary dotcom-driven ad growth of 15 per cent. GA_googleFillSlot( “AllAfrica_Story_Inset” );The report also predicted that ad spending in the United States (US) will fall by three per cent translating to $157 billion in 2009 following a 0.