The News Review:
- / CRRECTIN – Mobile Media Leader 4INF Announces $20 Million …
- Study: Super Bowl advertising might be wasted
- Digg to cut workforce 10% hire new sales team
- What would it take to beat Google?
- YouTube to partner with big media on advertising
- L.A. measure would ban new digital billboards
/ CRRECTIN – Mobile Media Leader 4INF Announces $20 Million …
CNNMoney.com
4INF will use this funding tocontinue expansion into traditional media partnerships for integratedmobile campaigns as well as accelerated development of 4INF mobilemarketing services and rich media technology. “ur visionary investment partners have allowed 4INF to take the rightrisks and invest in building a mobile media platform that can consistentlyoutperform and out-innovate the competition” said CE of 4INF Zaw Thet. see the massive opportunity in connecting brands and services with mobileaudiences. “As a market leader in the rapidly-growing SMS category and broader mobilemedia space 4INF continues to deliver at an impressive pace” said TomByrne managing director and group head Peacock Equity. “We are verypleased to deepen our strategic investment as we see value in the shortterm and in 4INF’s ability to engage additional progressive media partnersfor content delivery over the long term. “A great asset to our overall portfolio 4INF has helped mobilize themajority of our publishing properties and has expanded our reach andability to engage with our audiences” said Chris Saridakis senior vicepresident and chief digital officer of Gannett Inc.
Study: Super Bowl advertising might be wasted
Bizjournals.com NC
A 30-second spot costs as much as $3 million for Super Bowl XLIII the costliest ad ever for the big game. A recent study suggests that it might not be worth it. In the study Stephen Blessing assistant professor of psychology at UT and Lisa Haverty owner of the Boston advertising consulting firm Brain on Brand used a scoring model CogScore to predict which commercials shown during the 2006 Super Bowl viewers would best remember. A year after the big game Blessing surveyed a group of undergraduates about what they remembered of the ads. He found that viewers seldom made a definitive connection between the commercials and the product being sold. While an advertisement may be particularly funny or strike some other emotional chord viewers frequently misidentified the exact product that each ad was promoting or the specific brand. So what makes for an effective ad?“Advertisers need to link their product to the viewer’s existing memory structures as well as promote new links if viewers are going to be influenced toward purchasing the marketed product” Blessing said.
Related from Marketingmonster: Super Bowl remains a big bash but ads toned down
Digg to cut workforce 10% hire new sales team
CNET News CA
The overall job cuts at the 75-person company will be “microscopic in size” Adelson said to me later confirming a figure of “about 10 percent. ” He reiterated that Digg this year is focusing on profitability and growth and for the first time is building out its own advertising support structure “which we’ve never really focused on before.
What would it take to beat Google?
CNET News CA
I don’t think there’s any reason to believe another search engine can’t enter the market and provide more relevant results. But I wonder if any other search engine can capitalize on other areas where Google has a stranglehold. The marriage of advertising and searchGoogle’s tallest barrier to entry in the search engine market is its advertising platform. By expanding its search it’s able to create a more enticing advertising platform through.
YouTube to partner with big media on advertising
CNET News CA
The technology blog. The program is expected to be expanded by the end of the first quarter.
L.A. measure would ban new digital billboards
Los Angeles Times CA
measure would ban new digital billboardsProposed outdoor advertising rules would also shrink sign size and effectively outlaw supergraphics that cover buildings. By Phil Willon9:40 PM PST January 22 2009Los Angeles would outlaw new digital billboards and slash the size of all new commercial signs under a proposed ordinance intended to end proliferation of outdoor advertising that critics say have overwhelmed neighborhoods and L. verall the space allowed for new signage would shrink to one-quarter of what is currently permitted.