The News Review:
- Publicis Wins Global Advertising Deal From France’s Carrefour
- What Works in nline Video Advertising?
- Microsoft and Yahoo: Deal or no deal?
- Super Bowl advertising entry has ties to Chase County
- TV advertising revenue fell 1.1 pct in 2008
- Bernstein downgrades CBS to underperform
- Google growing its ad revenue
Publicis Wins Global Advertising Deal From France’s Carrefour
Bloomberg
25 (Bloomberg) — Publicis Groupe SA the world?sfourth-largest advertising company won a contract fromCarrefour SA that may see the retailer spend 1 billion euros($1. 3 billion) per year to help revive sales growth. Paris-based Publicis will manage all advertising andcorporate communications worldwide for Carrefour Europe?slargest retailer the companies said in an e-mailed statementtoday. Parts of the contract were previously held by Havas SA?sEuro RSCG Publicis spokeswoman.
Related from Recollets: Publicis Wins Global Advertising Deal From France’s Carrefour
What Works in nline Video Advertising?
BusinessWeek
As a result some companies are avoiding online video advertising altogether. Jumping into the PoolIn the interest of lowering the hurdles Allstate and other advertisers signed on to the Pool an effort among marketers and Web publishers to agree on a standard format for online video ads. The hope is that by working together the group will more efficiently find out what kinds of ads work best thereby giving marketers more reason to shift ad dollars toward the Web. "It would have been extremely difficult for a single publisher to have undertaken this breadth of research on its own" says Beth Uyenco global research director in the advertiser and publisher solutions group at Microsoft (.
Microsoft and Yahoo: Deal or no deal?
CNNMoney.com
1: A chance to catch a growth waveIn announcing its buyout offer Microsoft spent a lot of time talking about the potential growth of the online advertising market and at the company’s annual investor meeting in July CE Ballmer also hammered home the online ad opportunity says Citigroup analyst Mark Mahaney. In the months since Ballmer made his remarks online advertising has taken a big hit. The Wall Street Journal citing statistic from ad firm Efficient Frontier recently reported that spending on search advertising spending fell 8% in the fourth quarter of 2008 from the same period in 2007. Clearly the recession isn’t helping any media outlets. But when the economy bounces back will online advertising continue to take share from traditional media? "I know the recession has blown all estimates out of the water but I don’t think the secular growth thesis has changed and I don’t think the thesis would have changed for Microsoft" Mahaney says. If Microsoft still believes in the growth of the online ad market it seems likely the company would look to strike a deal.
Super Bowl advertising entry has ties to Chase County
Emporia Gazette KS
21 9 a. Submit an event Search events Advanced search Search by venue Super Bowl advertising entry has ties to Chase CountyBy The Emporia Gazette (Contact)Monday January 26 2009E-mail story to a friendComments on this storyiPod friendly versionWith a little luck and a lot of votes Cottonwood Falls residents Jim and Esther Bartsch will watch their son?s Dorito commercial during the Super Bowl on Sunday. Jeff Bartsch 30 entered the Doritos ?Crash the Super Bowl? contest with three film clips. ne featured two women in a martial-arts battle for the last Dorito in the bag; another showed a jewel thief so tempted by the chips that he licks Dorito crumbs off the sleeping homeowner?s fingers. The third clip which is one of five finalists in the contest is titled ?The Chase. ? The clip shows a white kitten Snowball chasing a laser pointer light guided by a man followed by a role reversal with the man chasing a bag of Doritos that two of his friends have rigged to a remote-control device.
TV advertising revenue fell 1.1 pct in 2008
National Business Review New Zealand
1 pct in 2008 NZPA | Tuesday January 27 2009 – 03:31pm Spending on television advertising fell 1. 1 percent last year following a 2 percent gain in 2007 when it was boosted by the Rugby World Cup. Total revenue for 2008 dropped to $647. 2 million a not unexpected decline given the worldwide economic slowdown said NZ Television Broadcasters’ Council chief executive Rick Friesen.
Bernstein downgrades CBS to underperform
MarketWatch
Nathanson says dividends above 7% are a “bad omen” for stocks because the market tends to correctly anticipate dividend cuts. The other problem for CBS Nathanson says is that local advertising sales which were in steady decline across the media universe in 2008 are on a pace to be even worse this year. He anticipates that CBS’s owned-and-operated television stations will see a 26% decline in revenue from 2008. At CBS Radio revenue will drop 25% according to Nathanson’s estimates while outdoor ad display revenue will fall 18%. Some 70% of CBS’s revenue comes from advertising making it particularly vulnerable to the current economic meltdown. CBS will report fourth-quarter results next month.
Google growing its ad revenue
San Francisco Chronicle USA
Finance unveiled in 2006 received its infusion around the same time. As with its namesake properties Google also has given video site YouTube a more commercial focus. Under pressure to make money for their parent managers there have added a flurry of new advertising including sponsored videos e-commerce and ads that appear within videos. Google had long relied on its main search engine and its array of partner Web sites to rake in the majority of its revenue from small text-based advertising. Given the success turning on advertising in other areas hasn’t been as critical as it may have been for other companies. Granted other Google properties such as e-mail product search and groups also feature ads. But they aren’t major financial contributors.