The News Review:
- Scripps Reports Loss and Will Cut Pay
- CBS continues its slide
- FRM ADVERTISING SECTIN
- Լ Nintendo Tops Advertising League Table
Scripps Reports Loss and Will Cut Pay
New York Times United States -
“It became apparent toward the end of the year there’s nowhere to hide from the national economic crisis” Richard A. Boehne chief executive at Scripps said in a statement. Weak advertising sales have already forced the company to put The Rocky Mountain News based in Denver up for sale.
CBS continues its slide
BloggingStocks -
After reporting reduced revenues for the fourth quarter of 2008 CBS is taking significant steps to conserve capital and strengthen its balance sheet. The company reported a drop in revenue of 6% which would have been even greater but for the contribution of recent acquisitions. Television and radio ad sales were weak and the utdoor advertising unit had a 15% drop in revenue. While utdoor was negatively impacted by.
FRM ADVERTISING SECTIN
San Jose Mercury News USA -
Mazda describes the 3’s nose as “sporty” and “expressive” and the entry-level model certainly appears downright happy. f course it should be given all that the 3 has done for the company. Yes the creators of the 3’s gleeful smirk were no doubt influenced by the car’s overwhelming popularity during the past six model years. In fact with more than 1.
Լ Nintendo Tops Advertising League Table
Video Game Media -
The Phoenix AdPi Audit combines brand performance advertising performance and copy testing. This latest one measured consumers’ reactions to 30 ads that were in-market from ctober through December 2008. The ads were from top video game publishers such as Activision Disney Interactive Electronic Arts Microsoft MTV Games Nintendo Sony and Ubisoft. The highest-rated ads were: For TV Nintendo’s Wii Music; and Activision’s Call of Duty: World at War For print Nintendo’s Wii Fit; Disney Interactive’s Disney Think Fast; and MTV Games’ Rock Band 2 For digital Nintendo’s Wii Music; Activision’s Call of Duty: World at War; and Ubisoft’s The Price is RightConsumers were asked if they would purchase the game if the ad was worth seeing again and if the ad was inspiring or worth talking about.
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