The News Review:
- Microsoft to publishers: Help us avoid ad screw-ups
- US papers file for bankruptcy as recession hits advertising
- Report: HP moves its $1B advertising account to mnicom
Microsoft to publishers: Help us avoid ad screw-ups
CNET News CA -
html Say this about Microsoft: the company may not hit the right note with a product on its first or second try but it perseveres. So it was with a panoply of Microsoft products–Windows NT Internet Explorer Xbox–where later iterations were head and shoulders above the original. Will we be saying something similar about the advertising platform the company is still building?Impossible to say but the.
US papers file for bankruptcy as recession hits advertising
guardian.co.uk UK -
Relatively short-term problems relating to the build-up of unsustainable debt burdens have caused the difficulties. In the case of the Philadelphia papers they were bought in 2006 by a group of local investors who thought wrongly they could see a way ahead for big city titles. Their confidence was based on dramatic growth in online. But the new owners led by a PR executive Brian Tierney were caught out by the recession which has depressed print advertising at a much faster rate than expected.
Related from Sales-monster: Big marketing in tough times
Report: HP moves its $1B advertising account to mnicom
Bizjournals.com NC -
moved its advertising contract to. The Palo Alto company (NYSE:HPQ) ended its advertising relationship with. mnicom which is based out of New York City also represents Santa Clara-based.