The News Review:
- Yahoo now targets ads based on search behavior
- LA City Council extends billboard ban
- A resurgent Yahoo looks to make headway in the advertising market
- About 100 Providence Journal workers to lose jobs
Yahoo now targets ads based on search behavior
CNET News CA -
” f course if Yahoo did sell its search business a possibility that. The new targeting technology is an example of online advertising’s advantages over conventional print TV radio and billboard ads. At least in theory ads can be shown to people whose characteristics or behavior give some indication they’re the people advertisers want to reach. Search ads have long had this ability since they’re selected on the basis of specific search terms. Although Yahoo’s advertising business has suffered from the recession it hopes the new technology will make its ad options more compelling. “As the economy continues to put pressure on advertising budgets marketers are looking for increased accountability for every dollar they spend.
LA City Council extends billboard ban
The Associated Press -
The council’s vote Tuesday adds a 45-day extension to the moratorium on new city permits for billboards that had been set to expire March 26. Planning commissioners are scheduled to consider new rules for supersized billboards digital signs and other outdoor advertising on March 12. The City Council would also have to approve any new rules. The new generation of outdoor ads has infuriated critics who say they are eyesores that distract drivers and could hinder access by rescue crews. Advertising companies insist their signs are safe and stress that courts have repeatedly sided with their right to advertise.
A resurgent Yahoo looks to make headway in the advertising market
DailyTech IL -
Yahoo still leads the online advertising market but it has been under increasing pressure to ramp up its efforts as mergers or partnerships with Microsoft Corp Google Inc and Time Warner Inc’s AL have come and gone. As Google continues to lead it in market share advertising revenue is fast shifting towards Google. The new Yahoo suite will provide targeted graphical ads based on users browsing history. The engine takes into account web searches pages visited and text typed on the page. So if you search “beagles” on DailyTech’s search bar you might get a shiny new ad for your local kennel.
About 100 Providence Journal workers to lose jobs
Forbes NY -
Last week the company reported a fourth-quarter loss of $33. 62 per share citing a difficult advertising market and a slew of charges. The company’s other newspaper holdings include those in Texas and California. Spokeswoman Maribel Correa did not immediately respond to an e-mail and voice message left after business hours.
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