The News Review:
- Proton Laboratories Signs $18500000 Advertising Deal
- Review: ‘King’ chronicles the reign of one of the original ‘Mad Men”
- Interpublic Immune To Advertising Decline
- Media advertising spend falls 10pc in Jan
- BBB warns about advertising homes for All-Star game
- Loving chimps to death
Proton Laboratories Signs $18500000 Advertising Deal
CNNMoney.com
(PINKSHEETS: PLBI)will acquire $18. 5 million in media through an agreement withedaddywarbucks to promote Proton’s products through massive regional andnational advertising campaigns. “We believe this first transaction of $2 million in advertising exposurethrough edaddywarbucks will allow us to take our electrolyzed water to themarket with the impact necessary to reach its full potential” said ProtonLaboratories President & CE Jim Wheeler. Edaddywarbucks is a strategic marketing company that facilitates leverageand barter arrangements with national media to build brand awareness andconsumer acceptance of publicly traded companies. “I am excited to be involved with such a progressive company solving ournations hydration challenges” said Norman Alvis President and Founder ofSacramento California-based edaddywarbucks. For more information please visit.
Review: ‘King’ chronicles the reign of one of the original ‘Mad Men”
San Jose Mercury News
“Confessions of an Advertising Man” and “gilvy on Advertising” have permanent places in my own ever-shifting library. The author of both volumes had been a cook a spy an xford dropout savior of “Masterpiece Theatre” and chairman of the United Negro College Fund. He grew up in England (and considered himself a Scot) made his name and fortune in the United States but never became a citizen (although the head of the CIA offered to make it happen). When David gilvy the most famous advertising man of his era died it merited front-page notice in The New York Times.
Interpublic Immune To Advertising Decline
Forbes
09 12:20 PM ESTMarketing company manages to pull in strong Q4 earnings while its competitors lag. As the global economy continues to slide advertising and marketing agencies are being scrapped from corporate budgets; even major events like the Super Bowl and the Academy Awards are receiving fewer advertising bucks. So far though Interpublic Group is managing just fine. Shares of the advertising conglomerate jumped 5. 6% or 20 cents to $3. 76 in morning trading on Friday after it reported fourth-quarter earnings that beat the Street.
Media advertising spend falls 10pc in Jan
The Australian
5 per cent in January compared with the same period last year. Magazines were hit hardest with revenue plummeting an estimated 25 per cent according to figures drawn from research company Nielsen’s AdEx database obtained by Media. Metropolitan television advertising was down 7 per cent outdoor advertising fell 18 per cent and metropolitan newspapers were down 14 per cent according to the estimates. Regional press and cinema were the only sectors measured by AdEx to register in the blackboth showing double digit increases. 5 per cent estimated decline indicates a significant deterioration since the six months to December when AdEx estimated advertising spending in traditional media fell 3.
BBB warns about advertising homes for All-Star game
Bizjournals.com
Louisans hoping to rent their homes to out-of-town visitors for. com appears to have ties to a similar Arizona company that prompted complaints from homeowners in Tampa following the Super Bowl the BBB said.
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Loving chimps to death
Salt Lake Tribune
But as the tragedy made clear a chimpanzee can never be totally domesticated. The human brain is more highly developed than that of any other living creature. So why can’t we learn that wild animals simply do not make good “pets”? I believe it has a great deal to do with the fact that chimpanzees are so frequently used in entertainment and advertising. nly a month ago Americans watching the Super Bowl may have laughed at an ad in which chimpanzees dressed as mechanics worked on a car. They seemed cute funny and even lovable. Is it any wonder viewers might think that chimpanzees would make great pets? Nothing could be further from the truth. nly infant chimpanzees are used in entertainment and advertising because as they approach maturity at about 6 to 8 years of age they become strong and unmanageable.