The News Review:
- Dispatch cutting 45 newsroom employees Business First of Columbus
- Pearson Net Up 2.8%; Steady ’09 Expected
- VisionChina Media Inc. Q4 2008 Earnings Call Transcript
- Plum Creek Selects Austin-based Public Relations Advertising …
- Pitch for airport advertising
Dispatch cutting 45 newsroom employees Business First of Columbus
Bizjournals.com
The newspaper in a statement on its Web site said the cuts will take place April 3. John Wolfe CE of parent. said in the statement that the paper's readership is "strong and stable" but advertising revenue has dropped steadily.
Pearson Net Up 2.8%; Steady ’09 Expected
Wall Street Journal
The remaining $50 billion will benefit the company when they get channeled into educational reforms she said. At the same time the publisher said its higher-education and international-education business are likely to continue to grow. At the Financial Times the business most exposed to advertising circulation revenue grew 16% in 2008 and online-subscription revenue grew 9%. However advertising revenue at the newspaper fell 3% dragged down by a 13% fall in the fourth quarter a trend that has continued into the first two months of 2009. Pearson said that it expects advertising to remain tough in 2009 but that online and circulation growth is likely to continue. Scardino told reporters that the company’s advertising revenue had been positive in 2008 up to the final three months and that even the recent decline was less severe than the company had expected.
VisionChina Media Inc. Q4 2008 Earnings Call Transcript
Seeking Alpha
During the fourth quarter we carried over the momentum generated from the excitement of the Beijing lympic Games to bring in total revenues roughly in line with that of the third quarter an accomplishment of which we are very proud of. While the Chinese economy may bottom out in the first quarter we are being more cautious. Advertisers both domestic and international are taking a wait-and-see approach in determining the timing of their advertising budget. However due to the structure of our model whereby roughly 30% of our advertisers locking their full-year spending during the first quarter we do have greater visibility than many of our peers and expect that second half of 2009 to be stronger than the first. Digital mobile television is gaining traction both in advertiser and user satisfaction. And we are witnessing increased acknowledgement from major international and domestic brands. As an example in January alone Unilever spent about 10 million RMB advertising seven products on our platform.
Plum Creek Selects Austin-based Public Relations Advertising …
PR Web (press release)
ther Giant Media clients include the Austin Film Festival and The Austonian a luxury high-rise real estate project currently under construction in downtown Austin. Lookthinkmake is a brand communication studio created by conceptual marketers Patricia Buchholtz and Sean Thompson who founded lookthinkmake after working together on marketing campaigns for local real estate clients. Patricia has over ten years of experience in product and service marketing and Sean has worked in advertising creative for over 10 years; Sean's career experience includes work at Leo Burnett with clients Delta and McDonald's. Lookthinkmake focuses on integrated brand messaging providing print media product and package design web and mobile communication guerilla and wearable branding for its clients. Lookthinkmake serves as a strategic advisor to the Plum Creek development team leading messaging strategy media planning and campaign development. Giant Media works with lookthinkmake in a virtual team capacity supporting advertising and marketing activity with media relations community relations and grassroots outreach. "Plum Creek was designed to appeal to Central Texans who desire the charm and personality of a walkable family-friendly old Austin neighborhood but are unable to afford the Austin housing market" said Terry Mitchell Momark Development president.
Related from Prmonster: Vocus Webinar to Discuss Achieving Public Relations Success in the …
Pitch for airport advertising
Albany Times Union
n Monday night the board saw suggestions for everything from massive banners covering the parking garage exterior to three-dimensional displays of outdoor gear and snowmobiles and ad panels on the exterior of jet bridges. The company that handles the advertising Interspace Airport Advertising a unit of ClearChannel is looking for some more “tools for its toolbox” airport CE John ‘Donnell said. But a committee of board members and airport employees that reviewed proposals nixed several ideas including kiosks with salespeople who might peddle credit card accounts and other items. Airport ads now consist of backlighted displays but those “have seen their day” ‘Donnell said. Now more than half the spaces are empty and have been filled with public service ads. Board member Daniel Sleasman worried that the ads might replace some of the artwork or cover architecturally significant features in the terminal.