The News Review:
- Comcast CF: No Advertising Rebound In 2009
- Inflite Media: Tray-Table Advertising to Launch Aboard Canadian …
- WebVisible to Share nline Advertising Strategies at Newspaper …
- Behavioral Targeting: Not That Bad?! TRUSTe Survey Shows Decline …
- Industry’s behavioural ad guidelines criticised
- Bartz fleshes out Yahoo advertising strategy
Comcast CF: No Advertising Rebound In 2009
CNNMoney.com
(CMCSA) saidWednesday that he doesn’t expect the advertising market to rebound in 2009. Angelakis made his comments at an investor conference in Florida two weeksafter Comcast reported a 5% decline in fourth-quarter ad revenue despite strongspending on political advertising related to the 2008 election season. “[Comcast's ad businesses] are good businesses but they’re cyclical in nature” he said. -By Nat Worden Dow Jones Newswires; 201-938-5216;.
Inflite Media: Tray-Table Advertising to Launch Aboard Canadian …
MSNBC
Inflite Media will print high-quality full-colour ads on special vinyl adhesives to be placed on the seatback tray-tables on a number of Skyservice’s aircraft beginning March of 2009. Inflite’s tray table advertising is the first such network in Canada and seeks to connect advertisers with a premium audience for hours at a time.
WebVisible to Share nline Advertising Strategies at Newspaper …
MSNBC
9 2009Where:Educational Theatre Booth #801Mandalay Bay Convention Center Las Vegasverview:WebVisible a leading provider of local online marketing products andservices for small and mid-size businesses will hold an educationalseminar at the Newspaper Association of America’s (NAA) first-evermediaXchange convention. mediaXchange is a new conference designed for newspaper industryprofessionals to share audience and revenue-development strategies thathave generated growth in print and online. The Educational Theatre session will overview an online business model thatnewspapers can use to develop new re-occurring top-line revenue streams. Industry professionals will come away with a proven strategy to leveragetheir local content respected brands and trusted relationships to offercustomers new low-risk solutions at a time when they can use it most. In addition to the seminar WebVisible can be found at booth #1940.
Behavioral Targeting: Not That Bad?! TRUSTe Survey Shows Decline …
MSNBC
Additionally consumer discomfort with behavioral advertising declined yearover year (from 57 percent in 2008 to 51 percent in 2009) suggesting thatalthough consumers worry about protecting their private information onlinethey are growing more accustomed to behavioral targeting with some evenpreferring to be served targeted advertisements from brands they know andtrust over irrelevant intrusive advertisements. In fact 72 percent ofthose surveyed said they found online advertising intrusive and annoyingwhen the products and services being advertised were not relevant to theirwants and needs. Even though consumers want customization in their online experiences theyalso fear an invasion of privacy. Half of all consumers still say they areuncomfortable with advertisers using their browsing history to serve themrelevant ads and many make concerted efforts to achieve anonymity whensurfing the web. According to the survey people are deleting their cookiesmore often than they were a year ago with 48 percent saying they deletecookies on their computer at least once a week — an increase from 42percent in 2008 — further suggesting a high level of awareness on the partof the consumer that their browsing activity may be tracked.
Industry’s behavioural ad guidelines criticised
Register
Privacy activists have said the rules do not protect users enough. The Internet Advertising Bureau (IAB) has published the guidelines and Google Microsoft Advertising Yahoo! SARL and Phorm have all committed to following them. The IAB said that signatories have six months in which to comply with the rules. Behavioural advertising tracks users’ online activity and can target adverts to users according to what websites they have visited.
Bartz fleshes out Yahoo advertising strategy
VNUNet.com
com 04 Mar 2009Yahoo’s new chief executive Carol Bartz explained on Tuesday how the latestplans for the firm’s advertising strategy will give the company a significantcompetitive advantage but that care needed to be taken not to alienate webusers. Bartz talked for the first time openly about her plans for Yahoo at the MorganStanley Technology Conference in San Francisco. ver the past few years internet advertising had got “same old same old” andthat was why Yahoo was looking at new ways to engage with marketers she said. Now advertisers are particularly looking at gaining customers though videoengagement and behavioural monitoring of web users Bartz added.
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