The News Review:
- Medical Device Group Sets New Advertising Guidelines
- Advertising firm WPP says 2008 profit down 5.8 pct
- Covario Recognizes Leading Advertisers With SIGMA Awards for …
- City explores change in legal advertising
- Google moves into expandable advertising
- Restaurants Hope To Use Ads To Widen Gap With Weaker Rivals
Medical Device Group Sets New Advertising Guidelines
CNNMoney.com
(BSX) Johnson& Johnson (JNJ) and Medtronic Inc. (MDT) on Thursday outlined a set ofadvertising principles. The move comes after some Senate lawmakers threatened to push legislation totighten device advertising regulation which is currently split between theFederal Trade Commission and the Food and Drug Administration. The FDA generallyhas jurisdiction over devices that are implanted inside the body such as heartstents and artificial knees and hips. However advertising rules for devices aren’t as strict as those for drugadvertisements which require companies to submit ads to the FDA for reviewbefore being disseminated and outline how risks and benefits of a drug can beadvertised. Congress would need to enact legislation to give the FDA authorityto regulate device advertising in a manner similar to drug products.
Related from Medcylopaedia: Medical Device Testing
Advertising firm WPP says 2008 profit down 5.8 pct
International Herald Tribune
8 pct – International Herald Tribune. 8 percent in 2008 as a weak second half wiped out strong gains earlier in the year.
Covario Recognizes Leading Advertisers With SIGMA Awards for …
MSNBC
The SIGMA awards recognizeadvertisers agencies and partners that have achieved unique businessadvantage through their use of digital marketing and the Covariointeractive marketing analytics solutions. This year’s award recipientsare Jay Middleton from Adobe Systems Incorporated Gary Milner from LenovoKen Applin from Procter & Gamble and Dan Quinn from Research In Motion. The SIGMA awards were introduced this year to reflect the emphasis thatCovario places on innovation and excellence in digital advertising and theuse of advanced analytics to drive performance increase operationalefficiencies and ensure accountability across large-scale digitaladvertising programs. The awards were presented by Russ Mann chief executive officer of Covarioto the following advertisers:Story continues below ?advertisement |.
City explores change in legal advertising
Philadelphia Inquirer
place_ad_here(“half”); Posted on Fri Mar. 6 2009 City explores change in legal advertising By Gail ShisterInquirer Staff Writer City Council yesterday unanimously adopted a resolution that could change the way the city disseminates its legal advertisements which last year cost $1. The Home Rule Charter requires that the city post legal notices in Philadelphia’s three largest-circulation paid daily newspapers. Currently those are The Inquirer (with a weekday circulation of about 334000) the Philadelphia Daily News (107000) and the Legal Intelligencer (14000). The 125000-circulation Metro is free.
Google moves into expandable advertising
VNUNet.com
com 06 Mar 2009Google has announced that it is to trial a new form of advertising on itssearch pages. The company is to introduce expandable adverts to its search results pages. If a user clicks on an advert then it will expand over the page enablingdifferent sorts of media content.
Restaurants Hope To Use Ads To Widen Gap With Weaker Rivals
CNNMoney.com
(PNRA) which has posted double-digit percentage profitgrowth on tight cost controls soon plans to launch its first television ads inthree test markets to increase traffic. The bar chain Buffalo Wild Wings Inc. (BWLD) another fast-growing company is doubling its broadcast presence duringthe coming college basketball tournament as it continues to court sports fans.