The News Review:
- Medical Device Group Sets New Advertising Guidelines
- Why QR Codes Could Help Save Print Advertising
- ADDYs recognize local advertising
- CRRECT: WPP Fiscal Year Net Profit -5.8%; Shares Rise n utlook
Medical Device Group Sets New Advertising Guidelines
CNNMoney.com
(BSX) Johnson& Johnson (JNJ) and Medtronic Inc. (MDT) on Thursday outlined a set ofadvertising principles. The move comes after some Senate lawmakers threatened to push legislation totighten device advertising regulation which is currently split between theFederal Trade Commission and the Food and Drug Administration. The FDA generallyhas jurisdiction over devices that are implanted inside the body such as heartstents and artificial knees and hips. However advertising rules for devices aren’t as strict as those for drugadvertisements which require companies to submit ads to the FDA for reviewbefore being disseminated and outline how risks and benefits of a drug can beadvertised. Congress would need to enact legislation to give the FDA authorityto regulate device advertising in a manner similar to drug products.
Why QR Codes Could Help Save Print Advertising
InformationWeek
nce you have the barcode reader installed on your mobile device you just scan the codes and the code activates “something”. Many times it will activate the web browser and navigate to a pre-defined website. QR codes work from a marketing perspective because they allow people to pull ads that they are interested in rather than the push advertising we are familiar with today. See an ad for Coke that interests you? Scan the code and it downloads the Coke ringtone. Scan the code on a billboard for Target and get an instant coupon delivered to your mobile device. Scan the code on a bus stand and get instant details on how far away the next bus is. I am very much looking forward to seeing the codes invade the U.
ADDYs recognize local advertising
2TheAdvocate
More than 34 local agencies individuals and students entered the ADDY competition with a total of 593 entries judged by a panel of out-of-state advertising executives. The organization presented 59 Gold ADDYs 65 Silver ADDYs six Special Judge’s Awards and Best of Show and Best of Category awards. Advertising students were also recognized with nine Gold ADDYs five Silver ADDYs a Best of Show and Special Judges’ Awards. Winners of the Baton Rouge awards are eligible to compete in District 7 competition in April where winners will move to compete in national competition in June.
CRRECT: WPP Fiscal Year Net Profit -5.8%; Shares Rise n utlook
CNNMoney.com
LN) shares rose sharply Friday afterit gave a reassuring outlook for 2009 despite posting a 5. 8% fall in full-year2008 net profit. WPP which runs neck and neck with U. -based mnicom Group Inc. (MC) as theworld’s largest owner of advertising and marketing agencies by revenue gavemore conservative operating margin targets for the year ahead but thoserevisions and like-for-like revenue projections still beat market expectationsdespite the pressure on advertising from the global economic slump. Analysts said WPP now has a more defensive profile following its GBP1.
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