The News Review:
- nline publishers to debut new advertising formats
- The DN’Ts f Advertising Agencies: The Chief Marketing fficer’s …
- Bring on the Ads Apple
- Ford’s ‘American Idol’ music videos continue despite challenges
- Sun CE: pen source = free advertising
- APEX Analytix Launches New Service to Stem Advertising and Media …
nline publishers to debut new advertising formats
CNET News
com%2F8301-1023_3-10192869-93. html A collection of nearly two dozen online publishers plan to offer advertisers at least one of three new display advertising formats beginning in July the nline Publishers Association announced Tuesday. The ad units are designed to be larger than banner ads offer interactivity and comprise a greater proportion of the advertising-to-editorial ratio that most publications operate under. The move by online publishers comes at a time when the economy is in a recession and advertisers are pulling back on their spending. “Agencies are looking for new ways to integrate their clients’ brand experiences with more interactivity on the page and these new units provide a way for them to accomplish this” said Pam Horan association president said in a statement. The nearly two dozen online publishers represent approximately 66 percent of the U.
The DN’Ts f Advertising Agencies: The Chief Marketing fficer’s …
mediabistro.com
Well screw you too. This is a partnership and maybe just maybe you’d get better work from us if you followed a few simple rules. Welcome to the list of advertising don’ts – Chief Marketing fficer style. I’m sure I have left out some good ones. Please feel free to add your own in the comments section. Don’t prematurely leave your position.
Bring on the Ads Apple
eWeek
Conventional wisdom is for companies to cut back advertising during recession. Apparently Apple thinks differently. Have you noticed how much more advertising. There are more TV commercials—sometimes two or three spots a show—in prime time. Big splashy and strategically placed Apple banner ads are seemingly everywhere on the Web.
Ford’s ‘American Idol’ music videos continue despite challenges
Los Angeles Times
The first one airs during the "American Idol" broadcast on Wednesday night. Amid harrowing times for the Detroit Three tightening advertising budgets have not yet forced Ford to bail from its 10-season reported $25-million-plus sponsorship deal with Fox’s "American Idol" show.
Related from Bloggingrssmonster: We’re Live-Blogging The ‘American Idol’ Semifinals!
Sun CE: pen source = free advertising
CNET News
As Schwartz suggests developers don’t spend money. That time spent with your technology then equates to free advertising which advertising can presumably be be leveraged deeper into a developers’ organization:.
APEX Analytix Launches New Service to Stem Advertising and Media …
PR Newswire (press release)
5% of the value of their annual advertising spending due to errors in payments against media plans and incorrect execution of advertising placements. A new Advertising and Media Expenditure Review launched today by APEX Analytix helps companies stem those losses and ensure they get what they pay for. “Today businesses are examining every aspect of their operations to reduce costs and boost cash” said Michael Lustig CE of APEX Analytix. “For many firms advertising can be a major cost center.