The News Review:
- Mediaset CE Sees 1Q As Most Difficult For Advertising Revenue
- nline publishers to debut new advertising formats
- Marcus switches pre-movie advertising vendor
Mediaset CE Sees 1Q As Most Difficult For Advertising Revenue
CNNMoney.com
MI) chief executive Giuliano Adreanisaid Wednesday he believes the first quarter will be the most difficult of 2009in terms of advertising revenue while signs of recovery could materialize inthe second half of the year. “The crisis of the advertising market started at the end of last spring andreached a peak in November and December. Now we are at those same levels”Adreani said speaking on the sidelines of a media conference in Rome. “I believe in the second half of the year there could be some recovery signs”he added. Italy’s largest private broadcaster which is owned by Prime Minister SilvioBerlusconi faces stiffening competition in its home market from News Corp.
Related from Affiliaterevenuemonster: CBS Corporation Q4 2008 Earnings Call Transcript
nline publishers to debut new advertising formats
CNET News
com%2F8301-1023_3-10192869-93. html A collection of nearly two dozen online publishers plan to offer advertisers at least one of three new display advertising formats beginning in July the nline Publishers Association announced Tuesday. The ad units are designed to be larger than banner ads offer interactivity and comprise a greater proportion of the advertising-to-editorial ratio that most publications operate under. The move by online publishers comes at a time when the economy is in a recession and advertisers are pulling back on their spending. “Agencies are looking for new ways to integrate their clients’ brand experiences with more interactivity on the page and these new units provide a way for them to accomplish this” said Pam Horan association president said in a statement. The nearly two dozen online publishers represent approximately 66 percent of the U.
Marcus switches pre-movie advertising vendor
Bizjournals.com
Under the terms of the deal Screenvision will have exclusive local regional and national selling rights to the entire on-screen pre-show for Marcus. Screenvision also will provide the digital technology and equipment for all Marcus Theatre screens. Marcus Theatres had previously been represented for national ad sales by.