The News Review:
- US advertising seen plunging 13% in 2009
- Snowball CE Reveals Social Media nline Advertising Apps for …
- Boston Globe cuts 32 advertising jobs
- Mediaset CE Sees 1Q As Most Difficult For Advertising Revenue
- ExpertHub Brings Performance & Price Transparency to nline Legal …
- SXSW Sources Creative Advertising Content Through GeniusRocket
US advertising seen plunging 13% in 2009
MarketWatch
Wilkerson MarketWatch Last update: 1:11 p. EDT March 12 2009 CHICAG (MarketWatch) — Advertising revenue in the United States will drop 13% this year but improve to a decline of just 1. 5% in 2010 according to a new report from Barclays Capital.
Snowball CE Reveals Social Media nline Advertising Apps for …
MSNBC
Balagia says it is now the brands’turn to utilize video along with new technologies to engage entertaininform educate and involve their consumers. “Snowball Media’s new online advertising application is an interactivebridge between traditional and new media online marketing. For the firsttime ever brands will have the opportunity to combine the best of socialmedia with the user experience and lifestyle a brand represents whilegiving the end user the opportunity to interact experience and buy productat any point within the experience” said Balagia. “It’s not just another web video or TV commercial” Balagia contends. “Instead it offers a seamless experience between the brand and itsconsumer creating a virtual experience that combines the best of TV-mediaads with a compelling online interactive experience in an engaging viralway allowing the user to interact with the brand and their product. “We build brand strategies promotions and networks powered byapplications that drive entertainment and consumer activity” Balagia wenton to explain.
Related from Marketingmonster: Snowball CE Reveals Social Media nline Advertising Apps for …
Boston Globe cuts 32 advertising jobs
Boston Globe
Thirty classified employees including two managers and 13 part-time employees lost jobs. In addition the positions of two other advertising managers were eliminated said Robert Powers the Globe’s spokesman.
Mediaset CE Sees 1Q As Most Difficult For Advertising Revenue
CNNMoney.com
MI) chief executive Giuliano Adreanisaid Wednesday he believes the first quarter will be the most difficult of 2009in terms of advertising revenue while signs of recovery could materialize inthe second half of the year. “The crisis of the advertising market started at the end of last spring andreached a peak in November and December. Now we are at those same levels”Adreani said speaking on the sidelines of a media conference in Rome. “I believe in the second half of the year there could be some recovery signs”he added. Italy’s largest private broadcaster which is owned by Prime Minister SilvioBerlusconi faces stiffening competition in its home market from News Corp.
ExpertHub Brings Performance & Price Transparency to nline Legal …
MSNBC
ExpertHubsubscribers will now have complete insight into how their online marketingefforts translate into clients. “We recognize the importance for attorneys to quantify their advertisingspends” says Steve Lombardi president and CE of ExpertHub. “And whilethe Internet has revolutionized marketing by allowing advertisers to easilyunderstand how much it was costing them to acquire a customer it has alsobrought confusion misperception and unrealistic expectations. ExpertHub isfocused on delivering a clear and measurable RI for attorneys who turn tothe Internet to generate new business. ur newest features allow us tooffer complete transparency to lawyers — before and after they join ourservice. ExpertHub’s expertPLANNER proposal generator makes it easy for a lawyer todetermine how many case leads they will receive when they join theExpertHub network.
SXSW Sources Creative Advertising Content Through GeniusRocket
MSNBC
“Fostering open source talentand ideas is something we can really get behind as it is completely in thespirit of SXSW. The videos will be utilized throughout the festival and conference for filmtrailers television advertisements and party bumpers in promotion of SXSW2009. About GeniusRocketGeniusRocket connects experienced creative talent with companies seekingnew marketing and advertising content. The GeniusRocket community featuresover 9500 videographers graphic designers copywriters and other creativeartists from more than 100 countries. GeniusRocket’s growing list ofregional and national clients includes Heinz Pepsi Nutrisystems MervisDiamond Importers and Hook and Ladder Brewery. For more information visit.