The News Review:
- Former Google Exec Named to Lead AL
- Many See Privacy on Web as Big Issue Survey Says
- Newt’s advertising game
- Accounts People & Miscellany
- Claire Beale on Advertising: Time the online watchers were being …
Former Google Exec Named to Lead AL
PC Magazine
In a statement issued today Time Warner CE Jeff Bewkes said Tim is the right executive to move AL into the next phase of its evolution. At Google Armstrong helped build one of the most successful media teams in the history of the Internet — helping to make Google the most popular online search advertising platform in the world for direct and brand marketers. He’s an advertising pioneer with a stellar reputation and proven track record. We are privileged to have him preside over AL as its audience and programming businesses continue to grow and its advertising platform expands globally. He’ll also be helpful in helping Time Warner determine the optimal structure for AL. Armstrong had been at Google since 2000 working as the president of the company’s Americas perations and serving on its perating Committee. Before that he worked as the VP of sales at Snowball.
Many See Privacy on Web as Big Issue Survey Says
New York Times
And more than 75 percent of respondents agreed with the statement “The Internet is not well regulated and naïve users can easily be taken advantage of. ” The survey arrives at a fractious time. Debate over behavioral advertising has intensified with industry groups trying to avoid government intervention by creating their own regulatory standards. Still some Congressional representatives and the Federal Trade Commission are questioning whether there are enough safeguards around the practice.
Newt’s advertising game
Boston Globe
“Newt Gingrich wants to put your name in an ad he’s running in The Wall Street Journal. “Really? For many reasons too numerous – and among those who know me too obvious – to list here that is unlikely. Perhaps the former speaker was looking under the “Fs” trying to phone Fox News. r maybe he learned that I voted for him in a recent Huffington Post poll called “Who’s the Most Powerful Republican?” in which last I checked he was trailing talk-show host Rush Limbaugh by about six to one.
Accounts People & Miscellany
New York Times
“The brand gets re-created every time another agency handles the brand” he said. Agencies that will continue to create campaigns for Anheuser-Busch beers include the Chicago office of DDB Worldwide part of mnicom. ¶Direct General Nashville an insurance company consolidated advertising media interactive and public relations assignments and awarded them to Cramer-Krasselt which will handle the work from its New York office. Billings on the account which had been divided among various agencies were estimated at $20 million. ¶Idearc Media part of Idearc Dallas expanded its relationship with TM Advertising Dallas by awarding the agency the creative and media duties for the.
Claire Beale on Advertising: Time the online watchers were being …
Independent
It is about using cookies to track what you like looking at and then interpreting that data to refine the sort of ads you see as you wander round the web. So if you’ve been searching for holidays in Corfu you might find ads for suntan lotion or airlines or car hire appearing when you’re getting your online news fix or watching a video on YouTube. The technique is called behavioural targeting and it’s the new big thing in online advertising and the current economic climate has made it a prioity. As advertisers seek to extract every drop of value from their ad spend making sure their ads are being seen by the right people at the right time is vital. Behavioural targeting in theory at least maximises advertising efficiency and panders to the current obsession with Return n Investment. At the same time the digital industry is starting to shape a consensus on how to drive this value home. So two weeks ago the Internet Advertising Bureau launched a new code of conduct in an attempt to address consumer fears over the invasion of privacy.
Related from Gatoradvertisinginformationnetwork: Claire Beale on Advertising: Time the online watchers were being …