The News Review:
- Cable Grows Audience Advertising While ther Media Decline
- LA Advertising Company Battles City Sign Laws
- Survey Says Americans Respond to nline Advertising that Tells a Story
Cable Grows Audience Advertising While ther Media Decline
Poynter.org
6 percent daily and 4. 8 percent Sunday) for the most recent reporting period. Advertising revenues were down 7 percent an astonishingly bad result in an election and lympics year which typically produces a big increase over a previous year lacking those revenue boosters. News magazines probably have it even worse than newspapers. They too had circulation declines of almost 5 percent and ad revenue declines of 17 percent.
Related from Dmdreams: Cisco’s Digital Media System Grows to 1000 Campuses
LA Advertising Company Battles City Sign Laws
Media Buyer Planner
Advertising Company Battles City Sign Laws. The man Michael McNeilly has submitted documents asking a federal judge to let him keep supergraphic signs on the sides of 118 buildings where his firm had erected them saying the signs were placed before a recent city sign moratorium and therefore should be exempt from being removed.
Survey Says Americans Respond to nline Advertising that Tells a Story
PR Newswire (press release)
Article-based advertising was preferred by 51 percent of respondents saying they are “very likely” or “somewhat likely” to read and act upon the material. Coveted demographic groups are even more likely to express a preference for articles. According to the survey 67 percent of people between the ages of 18 and 24 and 56 percent of those making at least $75000 per year say they are “very likely” or “somewhat likely” to read and act upon article-based advertising. Pop-up ads were least likely to be read or acted upon.