The News Review:
- Michigan Launches First-Ever National Tourism Advertising Campaign
- Daily Mail & Trust Sees Drop in Tabloid Publisher’s Advertising …
- Bayard Advertising Agency Introduces Bayard eVoice
- Asia: hotbed for 3-D digi advertising
- Senior Nokia exec takes the reins at mobile advertising company …
- IBM Media Study: Digital Savvy Consumer Emerging Quicker Than …
Michigan Launches First-Ever National Tourism Advertising Campaign
FXBusiness
Granholm’s economic stimulus program for the state. Annual independent return on investment research has shown that Michigan’s tourism promotion spending generates more for the state treasury than it costs. Specifically for each dollar Michigan spent on out-of-state advertising from 2004 through 2008 new visits to Michigan motivated by that advertising created more than $40 of spending at Michigan businesses and generated $2. 86 in new state tax collections. Zimmermann noted that visitors spend $18. 1 billion annually traveling in Michigan generating $874 million in state taxes and accounting for 192000 jobs statewide. The Pure Michigan campaign will also air in Travel Michigan’s traditional markets of Chicago Cincinnati Cleveland Columbus Dayton Fort Wayne Green Bay Indianapolis Milwaukee St.
Daily Mail & Trust Sees Drop in Tabloid Publisher’s Advertising …
Wall Street Journal
– publisher of the Daily Mail tabloid — to decline 24% in its fiscal second quarter and announced further job cuts. and European consumer media businesses are having a difficult quarter although some degree of stabilization seems to be occurring at the moment and into April” the publisher of the Daily Mail tabloid said.
Bayard Advertising Agency Introduces Bayard eVoice
FXBusiness
Candidates are directed to a web page and prompted to enter their phone number; Bayard eVoice calls the candidate who will then respond to the pre-recorded interview questions via telephone similar to leaving a voicemail. The hiring manager can listen to the responses at a convenient time and use social-networking components to invite colleagues to review rate and discuss candidates. About Bayard Advertising Bayard Advertising is an integrated branding and communications agency that serves B2B and B2C clients in a broad array of industries. Bayard’s online and offline solutions drive results for: educational enrollment; web engagement; real estate public and private sector recruitment for healthcare transportation pharmaceutical and many other verticals. For more information about Bayard Advertising please visit www. com or contact Louis Naviasky Chief perating fficer at louis_n@bayardad.
Asia: hotbed for 3-D digi advertising
Hollywood Reporter
BlairMarch 25 2009 09:25 AM ET. Asia was identified by panelists as the region having the biggestpotential for growth in 3-D cinema though this will be dependenton macro-economics conditions in the immediate future expertssaid. Eric Mika publisher of The Hollywood Reporter illustrated thegrowth of 3-D cinema from the release of “Chicken Little” in 2004on 84 screens to the bow of “Jonas Brothers: The 3D ConcertExperience” on 1271 in February. ’ “Journey to theCenter of the Earth” earned $20.
Senior Nokia exec takes the reins at mobile advertising company …
GoMo News
Maurizio is an outstanding leader who combines deep knowledge and insight into the mobile industry with extensive experience in leading a major wireless operation. We feel his exceptional track record and executive level industry relationships will ensure the continued growth and success of MyScreen” noted MyScreen Chief Financial fficer and Executive Vice-President Raghu Kilambi. “I am very excited to join the MyScreen team as we move forward in offering consumers the most relevant and richest possible mobile advertising experience in the least intrusive manner while creating value for consumers advertisers and brands” said Maurizio Angelone incoming Chief Executive fficer. What we think?We’ve.
IBM Media Study: Digital Savvy Consumer Emerging Quicker Than …
FXBusiness
Based on surveys of 2800 consumers across six countries and extensive one-on-one interviews with advertising industry professionals around the globe the study indicates a growing rift between advertisers and content owners media distributors and agencies. Advertisers are aggressively shifting their spend to even more interactive measurable formats as providers struggle to move “beyond advertising” to new forms of communication that combine the RI characteristics of direct marketing with the brand characteristics of traditional advertising. To compete in this new era of advertising media companies and content suppliers will have to fundamentally change the way they deliver information to their audiences. Given the explosive growth in online and digital media formats and the decline in traditional advertising (such as print TV and radio) the study suggests that companies are placing their growth strategies at risk if they cannot evolve into more of a marketing services model as they identify and adopt the next generation of digital formats. “To succeed — especially in the current economic environment — media companies will need to develop a new set of capabilities to support the industry’s evolving demands which include micro targeting real-time RI measurement and cross-platform integration” said Saul Berman IBM Global Leader for Strategy and Change Consulting Services and co-author of the new study.
Related from Iavias: DivX to Present at the Thomas Weisel Partners Technology & Telecom …