The News Review:
- ARRIS and penTV to Debut Next Generation Localized Advertising …
- Bayard Advertising Announces Big Wins for New Interactive Agency …
- Imaginova Appoints Chris Carter as Vice President of Advertising Sales
- KFC Colonel and Road Repair Crew Take Advertising to the Streets …
- Asia: hotbed for 3-D digi advertising
ARRIS and penTV to Debut Next Generation Localized Advertising …
FXBusiness
(Nasdaq: PTV) a leading software and technology provider of advanced digital television and advertising solutions announced that they will present a joint demonstration of their next generation linear television ad platform at the upcoming NCTA Cable Show April 1-3 in Washington D. The collaboration is designed to make TV advertising more relevant accountable and dynamic and revolutionizes traditional ad insertion technologies. The demonstration will take place at both the penTV stand located in the CableNET(R) pavilion in Hall C booth #136 and at the ARRIS Booth #1121 on the Cable Show floor. This will be the first time that the SCTE-130 standard which provides a common framework for the development of advanced advertising services is applied to linear advertising.
Bayard Advertising Announces Big Wins for New Interactive Agency …
FXBusiness
“While I am proud of the new division’s success to date with the more consumer work they’ve done I am also excited that 21st and Wonder will allow us to provide the newest and most relevant digital tactics to our traditional clients” said Louis Naviasky C of Bayard Advertising. “This will be a real differentiator for us. To create the division Bayard Advertising partnered with Spacedog’s Roger Mincheff who has assumed the role of President for 21st and Wonder. The division will continue the reputation that Mincheff built for establishing cutting edge creative and strategies for consumer websites – while bringing relevance to the underserved recruitment space. Some of Spacedog’s clients include: Qantas Airways Countrywide Hitachi Mazda Harley-Davidson Carl’s Jr. “21st and Wonder speaks directly to the mandate brands have today to look beyond the traditional” said Mincheff.
Imaginova Appoints Chris Carter as Vice President of Advertising Sales
FXBusiness
a leading digital media and commerce company that reaches a large intellectually curious audience today announced that Chris Carter has been appointed Vice President Advertising Sales for Imaginova’s Consumer Media division. Carter will be leading Imaginova’s direct advertising sales force and managing relationships with its affiliates in the Imaginova Network. “In this challenging advertising environment Chris’s expertise in managing brands will be vital to our continued growth” says Jay Kirsch Imaginova’s CE. “His deep relationships within the advertising community will broaden Imaginova’s acceptance as a great way for advertisers to reach true thought leaders. He brings some new creative ideas to the table ways in which brands can use the passion our readers have for these topics to truly engage them. Prior to joining Imaginova Mr.
Related from Sales-monster: RCN Metro Appoints Maura Mahoney Vice President Sales and Marketing
KFC Colonel and Road Repair Crew Take Advertising to the Streets …
FXBusiness
Cities for KFC-Branded Pothole Repair For more than half a century KFC has “filled up” its fans with the Colonel’s world famous freshly prepared fried chicken. Today in a marketing first KFC is celebrating its continued dedication to freshness by launching a pilot infrastructure renewal program becoming the first-ever corporate sponsor of “fresh”ly “filled up” potholes in up to five major cities across the U.
Asia: hotbed for 3-D digi advertising
Hollywood Reporter
BlairMarch 25 2009 09:25 AM ET. Asia was identified by panelists as the region having the biggestpotential for growth in 3-D cinema though this will be dependenton macro-economics conditions in the immediate future expertssaid. Eric Mika publisher of The Hollywood Reporter illustrated thegrowth of 3-D cinema from the release of “Chicken Little” in 2004on 84 screens to the bow of “Jonas Brothers: The 3D ConcertExperience” on 1271 in February. ’ “Journey to theCenter of the Earth” earned $20.