The News Review:
- SeaChange and BIAP Team to Advance Targeted Television Advertising
- How to Make a Mint Advertising on Sirius XM
- Vizi and Pesach Lattin Vow to Fight Fraud in Interactive Advertising
- ‘Stimulus’ ‘bailout’ crop up as advertising buzzwords
- UL Announces 2008 Results With 48% Growth in Advertising and …
SeaChange and BIAP Team to Advance Targeted Television Advertising
FXBusiness
& PLAN Texas Mar 26 2009 (BUSINESS WIRE) —-SeaChange International (NASDAQ: SEAC) the leading provider of video-on-demand (VD) digital advertising and IPTV software systems and services and BIAP a leading supplier of EBIF technology and products including the EBIF Platform AdWidgets(TM) and TVWidgets(TM) are pushing to bring to reality the wide deployment of interactive TV ads with the successful interoperability of their advertising systems. Using the SCTE 130 standard for addressable advertising SeaChange’s Spot 5. 0 ad management system is interfacing directly with BIAP’s AdAim Targeting Engine to ensure that cable set-top boxes tune to appropriate advertisements based upon predetermined demographic geographic and other targeting information. The interoperability of the SeaChange and BIAP systems gives cable operators an immediately deployable platform to build new business and generate revenues around targeted advertising. “SeaChange is aggressively working to help get cable operators up and running with advanced advertising by employing industry standards such as SCTE 130 and EBIF” said Alan Hoff vice president of product marketing SeaChange.
How to Make a Mint Advertising on Sirius XM
FXBusiness
“Sirius listeners tend to choose one channel and stay with it” Geiger says. “They’re not flippers probably because most Sirius channels have limited or no commercials. “For every dollar that we’ve spent on Sirius XM advertising” Geiger adds “we’ve gained $5 in gross sales. Since each channel has a distinctive audience Sirius XM has allowed us to better target our audience. Geiger has this advice for businesses that are finding it harder to get bank financing: “With bank lending so restricted today the best bet for a small business is to grow your revenues so you don’t need to borrow funds. Cut expenses and buy advertising that offers a good return on investment. In other words advertise your way to profitability.
Related from Homegrownrecords: The World Revolves Around Sirius
Vizi and Pesach Lattin Vow to Fight Fraud in Interactive Advertising
FXBusiness
In this video an advertisement is loaded by a rogue publisher but in the background a special script created by a fraud-ring loads over 1000 different “hidden” advertisements attempts to install an https hijack on the computer then creates a bunch of fake fraudulent clicks to various search engines. This is the first time any major network has shown examples of catching major fraud on their network and come out to attack and take on advertising fraud directly. After noticing that the publisher was committing fraud for a few days Lattin decided to take steps to track and monitor this and several other questionable publishers until he had the evidence to show exactly what was happening. “I’m completely sick and tired of much of the industry’s response to this” said Lattin. “Fraud coming from advertisers and publishers is rampant throughout the industry and some networks are ignoring it as long as they make money. ” According to Lattin in the last six months these problems in interactive advertising have become even more severe as people become desperate about the economy.
‘Stimulus’ ‘bailout’ crop up as advertising buzzwords
Detroit Free Press
“Without demeaning the industry advertising takes the simplest route and often uses whatever knee-jerk words that have become a part of the consumer vernacular” said Michael Bernacchi an advertising and marketing professor at the University of Detroit Mercy. So David Brandon chief executive officer of Domino’s Pizza makes this pitch on a TV ad as he walks in front of the U. Capitol: “I’m not bailing out the fat cats on Wall Street.
UL Announces 2008 Results With 48% Growth in Advertising and …
FXBusiness
(Bovespa: ULL4) the leading online media portal and Internet company in Brazil announces today its 2008 results. Highlights — Advertising and other revenues reached R$283. 8 million in 2008 an increase of 48% year-on-year. — The number of paying broadband subscribers reached 1. 2 million in December 2008 an increase of 23% over December 2007. — In 2008 net income excluding non-recurring items grew 6% when compared to 2007.