The News Review:
- Ethnic press stung by recession advertising drop
- Endemol Extends Global Embedded Advertising Footprint With MirriAd
- Keep Legal Advertising In Local Newspapers
- Microsoft CE Steve Ballmer to get award at Cannes advertising …
Ethnic press stung by recession advertising drop
The Associated Press
Although the ethnic press once seemed immune to the forces hurting mainstream newspapers across the country a growing number of publications that serve immigrant and minority communities are laying off staff closing print editions or shutting down altogether. Unlike mainstream newspapers which have seen circulation decline over the decades most ethnic publications have been retaining or expanding their print readership base thanks to the growth of immigrant populations with strong newspaper reading habits. But a severe recession has led to a steep drop in advertising from small businesses including many owned by immigrants that have come to rely on the ethnic press to reach these communities. As a result ethnic or racial groups in some communities might lose the only media organizations that cover issues important to them and businesses and government agencies will have more trouble reaching groups that speak little or no English. Many immigrant communities depend on such newspapers which often have circulations in the tens of thousands to keep informed about regional and national affairs and follow news in their home countries. For example Chinese-language newspapers provided extensive coverage of last year’s devastating earthquake in China’s Sichuan province and helped mobilize donations for the victims. Ethnic media organizations have also given immigrants a political roadmap.
Endemol Extends Global Embedded Advertising Footprint With MirriAd
FXBusiness
The new deals follow MirriAd’s joint venture with Endemol India and cover the Latin American and Hispanic markets and Spain. They are expected to produce revenues approaching $1m in the first year. We are in an environment in which traditional advertising revenues are falling largely due to consumers using Personal Video Recorders (PVRs) and a variety of VD services and viewing content online rather than on a TV. Endemol is using MirriAd’s embedded advertising technologies and expertise to create a compelling advertising environment in which the viewer is fully engaged. The brand references (e. props signage logos videos and animations) are digitally inserted into existing video content to appear as if they were part of the original shoot.
Keep Legal Advertising In Local Newspapers
Tampa Tribune
Her idea also included in a companion bill in the House sponsored by fellow Republican Juan Zapata of Miami is to allow local governments the option of posting these notices on their own Web sites. Newspapers obviously have a vested interest in keeping this ad revenue. The smaller the paper the more important legal advertising can be. For some small newspapers legal ads account for 20 percent or more of revenue says Dean Riding of the Florida Press Association. Weakening the independent voices of newspapers across Florida would make it harder for citizens to keep up with what their local elected leaders are doing. Not only would the important notices disappear but the reporting staff might also be cut. But aside from our bias in favor of print journalism the change would be wrong for another important reason: It would put folks without easy Internet access at a big disadvantage.
Microsoft CE Steve Ballmer to get award at Cannes advertising …
guardian.co.uk
uk Monday 30 March 2009 06. 47 BST Steve Ballmer the chief executive of.
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