The News Review:
- Spending on Internet Advertising Starts to Cool
- Ethnic press stung by recession advertising drop
- Advanced Advertising
- Patrick Keane Named CE of Associated Content
- TANDBERG Television Showcases Dynamic Ad Insertion Within a Time …
Spending on Internet Advertising Starts to Cool
Wall Street Journal
online-ad spending grew 10. 6% in 2008 its slowest rate since 2002.
Ethnic press stung by recession advertising drop
The Associated Press
Although the ethnic press once seemed immune to the forces hurting mainstream newspapers across the country a growing number of publications that serve immigrant and minority communities are laying off staff closing print editions or shutting down altogether. Unlike mainstream newspapers which have seen circulation decline over the decades most ethnic publications have been retaining or expanding their print readership base thanks to the growth of immigrant populations with strong newspaper reading habits. But a severe recession has led to a steep drop in advertising from small businesses including many owned by immigrants that have come to rely on the ethnic press to reach these communities. As a result ethnic or racial groups in some communities might lose the only media organizations that cover issues important to them and businesses and government agencies will have more trouble reaching groups that speak little or no English. Many immigrant communities depend on such newspapers which often have circulations in the tens of thousands to keep informed about regional and national affairs and follow news in their home countries. For example Chinese-language newspapers provided extensive coverage of last year’s devastating earthquake in China’s Sichuan province and helped mobilize donations for the victims. Ethnic media organizations have also given immigrants a political roadmap.
Related from Rop-jo: Ethnic Poles to defy ban in Belarus
Advanced Advertising
CableFAX
The cable industry has been talking about advanced advertising for a long time and plodding along ever so tortoise-like toward its goals. Then all of a sudden Google aka the hare raced past and left the poor tortoise in the dust. Everyone knows how the race ends though at least in Aesop’s Fable. In cable’s defense it has had to deal with an entrenched technical infrastructure and an entrenched TV advertising business model.
Patrick Keane Named CE of Associated Content
FXBusiness
Keane’s deep experience in digital media advertising and technology maps perfectly to Associated Content’s innovative platform and will help drive future growth and expansion. com is one of the fastest growing ad-supported properties on the Web.
TANDBERG Television Showcases Dynamic Ad Insertion Within a Time …
FXBusiness
By combining the capabilities of the Xport(R) Time-Shifted TV (TSTV) solution for network-PVR with the AdPoint(R) Advanced Advertising Platform the solution provides a working model for operators programmers and advertisers to further monetize ad inventory. The benefits of time-shifted TV include engaging subscribers in new service offerings maximizing advertising revenue and reducing subscriber churn. TANDBERG Television’s Xport TSTV solution supports all types of time-shifted TV variations such as Start ver DelayTV perator Selectable or Subscriber Selectable Recording. Using Xport TSTV to perform dynamic ad swapping into a time-shifted stream protects the legal obligations to advertisers and provides a new source of ad revenue. The scalable solution also lowers the cost of deployment. Using AdPoint’s Campaign Manager in conjunction with the TSTV solution gives operators the ability to dynamically insert a targeted ad into a requested piece of content.
In Greece things are just starting and i estimate that countries with such development will come and give opportunities to the market for all and raising the percentage of online advertising once more.