Archive for March, 2009

Former Google Exec Named to Lead AL

Saturday, March 14th, 2009

The News Review:

- Former Google Exec Named to Lead AL
- Standards will drive in-game advertising growth
- Advertising on BR
- Westgate is test site for multimedia ads
- Advertising on BR

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Former Google Exec Named to Lead AL

Saturday, March 14th, 2009

The News Review:

- Former Google Exec Named to Lead AL
- Advertising on BR
- A Call to Legislate Internet Privacy
- Utah Senate Passes Jack Thompson’s “Truth in Advertising” Bill

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US advertising seen plunging 13% in 2009

Thursday, March 12th, 2009

The News Review:

- US advertising seen plunging 13% in 2009
- Snowball CE Reveals Social Media nline Advertising Apps for …
- Boston Globe cuts 32 advertising jobs
- Mediaset CE Sees 1Q As Most Difficult For Advertising Revenue
- ExpertHub Brings Performance & Price Transparency to nline Legal …
- SXSW Sources Creative Advertising Content Through GeniusRocket

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Mediaset CE Sees 1Q As Most Difficult For Advertising Revenue

Wednesday, March 11th, 2009

The News Review:

- Mediaset CE Sees 1Q As Most Difficult For Advertising Revenue
- nline publishers to debut new advertising formats
- Marcus switches pre-movie advertising vendor

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nline publishers to debut new advertising formats

Tuesday, March 10th, 2009

The News Review:

- nline publishers to debut new advertising formats
- The DN’Ts f Advertising Agencies: The Chief Marketing fficer’s …
- Bring on the Ads Apple
- Ford’s ‘American Idol’ music videos continue despite challenges
- Sun CE: pen source = free advertising
- APEX Analytix Launches New Service to Stem Advertising and Media …

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Utah’s “Truth in Advertising” Games Bill is Dangerously Wrong

Monday, March 9th, 2009

The News Review:

- Utah’s “Truth in Advertising” Games Bill is Dangerously Wrong
- ILLINIS STYLE: Book on beer advertising
- The Surprising Economics of Digital Advertising

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Medical Device Group Sets New Advertising Guidelines

Sunday, March 8th, 2009

The News Review:

- Medical Device Group Sets New Advertising Guidelines
- Why QR Codes Could Help Save Print Advertising
- ADDYs recognize local advertising
- CRRECT: WPP Fiscal Year Net Profit -5.8%; Shares Rise n utlook

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Medical Device Group Sets New Advertising Guidelines

Saturday, March 7th, 2009

The News Review:

- Medical Device Group Sets New Advertising Guidelines
- CRRECT: WPP Fiscal Year Net Profit -5.8%; Shares Rise n utlook
- Bee cuts newsroom staff lowers some pay
- Sybase unveils SMS services for mobile location and advertising

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Medical Device Group Sets New Advertising Guidelines

Friday, March 6th, 2009

The News Review:

- Medical Device Group Sets New Advertising Guidelines
- Advertising firm WPP says 2008 profit down 5.8 pct
- Covario Recognizes Leading Advertisers With SIGMA Awards for …
- City explores change in legal advertising
- Google moves into expandable advertising
- Restaurants Hope To Use Ads To Widen Gap With Weaker Rivals

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Comcast CF: No Advertising Rebound In 2009

Thursday, March 5th, 2009

The News Review:

- Comcast CF: No Advertising Rebound In 2009
- Inflite Media: Tray-Table Advertising to Launch Aboard Canadian …
- WebVisible to Share nline Advertising Strategies at Newspaper …
- Behavioral Targeting: Not That Bad?! TRUSTe Survey Shows Decline …
- Industry’s behavioural ad guidelines criticised
- Bartz fleshes out Yahoo advertising strategy

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