Archive for April, 2009

McClatchy Widens Q1 Loss on Nearly 30% Slide in Ad Revenue

Thursday, April 23rd, 2009

The News Review:

- McClatchy Widens Q1 Loss on Nearly 30% Slide in Ad Revenue
- Times Co. Reports Loss of $74 Million
- Search Giant Google Makes Its Case for Display Advertising

(more…)

Live-Blogging Yahoo Earnings

Wednesday, April 22nd, 2009

The News Review:

- Live-Blogging Yahoo Earnings
- Times Co. Reports Loss of $74 Million
- Journal Communications reports operating loss
- Mediaset Sees 1Q Italy Ad Rev -12% Rebound In 2Q
- ReachLocal increases options for small businesses advertising online
- STV cuts pay as advertising slump deepens

(more…)

ReachLocal increases options for small businesses advertising online

Tuesday, April 21st, 2009

The News Review:

- ReachLocal increases options for small businesses advertising online
- Yahoo Investors Still Thinking About Microsoft
- Kellogg to settle FTC charges of false advertising
- Digg buries Microsoft ad contract
- Yahoo likely to see earnings drop; job cuts possible
- New York Times crash and burns without advertising
- Display advertising ain’t dead says search giant Google

(more…)

Millennial Media Reveals First View of US Mobile Advertising …

Friday, April 17th, 2009

The News Review:

- Millennial Media Reveals First View of US Mobile Advertising …
- Gannett earnings slump 60 percent Business First of Louisville
- penX Launches Advertising Marketplace
- Google bringing pay-per-view to YouTube
- Dr Pepper Snapple bucking trend ups advertising
- Italy Jan-Feb Advertising Spending -19.5% n Year – Study
- French tobacco advertising laws force comedian’s posters to omit pipe

(more…)

Analyst: Microsoft deal could save Yahoo bundles

Thursday, April 16th, 2009

The News Review:

- Analyst: Microsoft deal could save Yahoo bundles
- Bleak prediction for advertising
- Google Looks Good Ahead of Earnings
- Microsoft beats Yahoo and Google reels in Deadliest Catch
- Search-advertising spending declines in quarter
- Apple Should Get Back to iphone Advertising Basics
- Study shows that advertising works

(more…)

Analyst: Microsoft deal could save Yahoo bundles

Wednesday, April 15th, 2009

The News Review:

- Analyst: Microsoft deal could save Yahoo bundles
- Bleak prediction for advertising
- Goom Radio Hopes To Avoid Same Sad Song
- Search-advertising spending declines in quarter

(more…)

Google CE sees newspaper future in advertising

Tuesday, April 7th, 2009

The News Review:

- Google CE sees newspaper future in advertising
- ‘Pitchmen’ celebrates advertising as entertainment
- Vonage Appoints TBWA\Chiat\Day New York as New Advertising Agency …
- What my dad taught me about yellow pages advertising
- Would You Want an Ad-Supported Mobile Phone?
- Customer ‘winning’ advertising

(more…)

News Is Dying Because Advertising Is Dying

Monday, April 6th, 2009

The News Review:

- News Is Dying Because Advertising Is Dying
- Decline in UK advertising spend slowing says IPA’s Bellwether report
- Targeting Advertising: Cable Show Tech Session Review

(more…)

Media Cache Internet Ads Say Goodbye to Glory Days

Sunday, April 5th, 2009

The News Review:

- Media Cache Internet Ads Say Goodbye to Glory Days
- Accounts People & Miscellany
- ‘This is best time for advertising industry’
- Google and Music Labels Bet on Free Downloads in China

(more…)

Spending on Internet Advertising Starts to Cool

Saturday, April 4th, 2009

The News Review:

- Spending on Internet Advertising Starts to Cool
- Wacky Viral Advertising: Inebriated Rich Man Challenges Dwyane …
- End of an icon: JWT folds up shop in Chicago
- Get tuned up for return of advertising jingles
- Spain Govt Sees Shakeout Mergers In TV Sector

(more…)