The News Review:
- RPT-UK Internet ad spend up 17 pct overall market down
- SeaChange and TVN Pave Way for Dynamic Advertising Insertion
- NeXplore Ads Brings Interactive Video Commercials to Search …
- WebVisible to Bring nline Advertising to Microsoft ffice Live …
RPT-UK Internet ad spend up 17 pct overall market down
Reuters
5 pct * Total market falls to 17. 5 billion pounds * Web advertising hits 3. 35 billion pounds * Marketers pressured to show ad spend effectiveness By Kate Holton LNDN March 31 (Reuters) – Internet advertising in Britainwas the only ad medium to grow in 2008 rising 17 percent andbucking the overall 3. 5 percent industry fall a new report saidon Tuesday. The Internet Advertising Bureau (IAB) said advertising spendon the Web proved resilient to the economic downturn growing17. 1 percent on a like-for-like basis to 3. 35 billion pounds($4.
SeaChange and TVN Pave Way for Dynamic Advertising Insertion
FXBusiness
& LS ANGELES Mar 31 2009 (BUSINESS WIRE) —-Two of the leading forces in on-demand television SeaChange International (NASDAQ: SEAC) and TVN(R) Entertainment Corp. today announced a joint initiative to ensure content readiness for interior break advertising insertion. The companies will begin testing and integration of TVN’s ADNISS platform with SeaChange’s AdPulse n Demand systems to place ads as marked in accordance with the SCTE-35 standard into on-demand program streams on the fly. This service will be available to any of TVN’s over 200 Content Partners including all Broadcast and Cable Network customers. The breakthrough integration will enable TVN to begin volume distribution of ad-insertable digital content files to its cable operator customers setting the stage for dynamic advertising opportunities against millions of cable homes. TVN has created an automated service that allows content with “marked” insertion points to be distributed and seamlessly ingested by cable operator customers who have deployed SeaChange’s AdPulse dynamic VD ad insertion software. perators can sell ads for the available positions within the program and use AdPulse to insert individually targeted ads in every on-demand session in addition to enabling bookend ad placements.
NeXplore Ads Brings Interactive Video Commercials to Search …
FXBusiness
0 (San Francisco March 31 – April 3) or to schedule a virtual demo of the NeXplore Ads platform. About NeXplore Corporation NeXplore Corporation (PINKSHEETS: NXPC) improves the online experience by providing Web tools and destinations that empower people to drive and define a World Wide Web perfectly suited for their unique needs interests and online pursuits. For advertisers NeXplore offers a full array of search display and interactive advertising products to reach and engage targeted consumers. For more information about NeXplore visit www. nexplorecorporation. Windows is a registered trademark of Microsoft Corporation in the United States and other countries.
WebVisible to Bring nline Advertising to Microsoft ffice Live …
FXBusiness
“As small business advocates we have the opportunity to offer our time-tested and proven online marketing services to more small business owners to help them succeed by leveraging the power of the Internet to gain new customers. WebVisible provides fully managed online marketing services that build a powerful Internet presence for small businesses through targeted online marketing campaigns giving them high visibility on search engines such as Google Yahoo! MSN and Ask to more effectively compete with larger organizations and win customers. WebVisible clients’ online advertising campaigns are powered by the company’s proprietary Geneva(TM) software platform which automatically manages the entire lifecycle of order management deployment and optimization to ensure the maximum amount of exposure for each individual merchant. Advertisers determine if their ads run locally regionally or nationally. They can also easily customize their campaigns to direct traffic to current promotions sales events or other initiatives. WebVisible provides comprehensive tracking and a Web-based reporting site enabling clients to easily monitor the results and effectiveness of their online marketing campaigns. And with the majority of small businesses still lacking a Web site WebVisible offers advertisers the option of customized ‘landing’ Web pages to coincide with and maximize the effectiveness of their online advertising programs.
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