The News Review:
- Spain Govt Sees Shakeout Mergers In TV Sector
- Hispanic Advertising Industry Pioneer Lionel Sosa Receives Top Honor
- How Will Armstrong Fare at AL?
- 50 Blue LLC Wins 16 Prestigious Pollie Awards for Political …
- Audi Wins The ARF 2009 David gilvy Award for Auto Advertising
- New York Times Co
Spain Govt Sees Shakeout Mergers In TV Sector
Wall Street Journal
MC–>UPDATE: Spain Govt Sees Shakeout Mergers In TV Sector ArticleCommentsmore in. ) MADRID (Dow Jones)–Spain’s television sector is due for a shakeup as advertising revenue declines and the number of digital terrestrial television channels grows a senior government official said Friday. “I’m convinced that in the next years the market will purge (some TV channels). There will be mergers and others will be eliminated altogether” Spanish Deputy Industry Minister for Telecommunications Francisco Ros said in an interview.
Hispanic Advertising Industry Pioneer Lionel Sosa Receives Top Honor
PR Newswire (press release)
During a special ceremony at the AHAA Media Buying and Planning Conference in Las Vegas advertising professionals from around the country paid tribute to Sosa a pioneer of the thriving advertising industry that specializes in marketing to the nation’s 46 million Hispanics and founder of Sosa Bromley Aguilar & Associates now Bromley Communications a leading independent Hispanic advertising agency in the U. “Eduardo taught me a few things to live by” Sosa said in his acceptance remarks. “Be proud of your Latino culture and do the best work you can do and you will always succeed. When I started Sosa & Associates there were only 3 million Latinos in the U.
Related from Nukleardawn: Searching for sounds’”mar Sosa blends jazz and world music into …
How Will Armstrong Fare at AL?
Wall Street Journal
Now some observers are asking whether his streak will continue when he assumes control of AL. n April 7 he becomes chief executive of New York-based AL once one of the most powerful names in new media but now a drain on its parent Time Warner. He will be tasked with turning around the ailing Internet-service provider which had a $1. 1 billion operating loss last year and possibly prepping it for a spinoff.
50 Blue LLC Wins 16 Prestigious Pollie Awards for Political …
PR Newswire (press release)
com) with 16 Pollie awards for creative and strategic excellence. 50 Blue LLC garnered the most “Pollies” for non-English direct mail and print ads than any other firm in the nation dominated a category for ballot-issue campaign direct mail and completely swept two newspaper categories. 50 Blue LLC won the following Pollies for English-language advertising: County Ballot Issue-Direct Mail two golds; Membership rganization-Direct Mail one gold and one silver; Local Candidate-Direct Mail one bronze; County Public Affairs-Direct Mail three honorable mentions in three categories; and County Public Affairs-Newspaper which it swept with one silver one bronze and one honorable mention. In non-English categories the firm won Pollies for Local Candidate-Direct Mail with one silver and one bronze for Spanish entries; and swept County Public Affairs-Newspapers with one silver one bronze and one honorable mention with two entries in Spanish and one in Kreyol. The Pollie awards administered by the American Association of Political Consultants (AAPC) are considered the “scars” of political media. Judges include the nation’s top political and public affairs professionals who do not know the identities of the entrants.
Audi Wins The ARF 2009 David gilvy Award for Auto Advertising
PR Newswire (press release)
The prestigious award presented this week in New York recognizes the role of consumer research in creating successful advertising. The awards are based upon the application of research in four creative marketing elements: strategy development creative development and refinement the direction of media exposure and demonstration of marketplace effectiveness. The winning Audi ads were part of a larger Audi marketing message called “Truth in Engineering. ” The winning ads began with the Audi R8 commercial that debuted during the 2008 Super Bowl carried through the ad launch for the Audi A5 during the Academy Awards last year and transitioned into the proof of progress story built into the advertising for the new Audi A4 in the second half of 2008.
New York Times Co
New York Times
The company paid $1. 1 billion for The Globe in 1993 the highest price ever paid for a single American newspaper and it was highly profitable through that decade. But in recent years the erosion of advertising and newspaper circulation has been more severe in the Boston area than in most of the country. Advertising revenue for the industry fell 16. 6 percent in 2008 according to the Newspaper Association of America. The Times Company also wants to end a provision in The Globe’s contracts that gives certain employees lifetime job guarantees. The company recently revealed that it was asking most of its employees including the bulk of those at the flagship New York Times newspaper to take a 5 percent pay cut for the remainder of this year.