The News Review:
- News Is Dying Because Advertising Is Dying
- Decline in UK advertising spend slowing says IPA’s Bellwether report
- Targeting Advertising: Cable Show Tech Session Review
News Is Dying Because Advertising Is Dying
New York Times
The Web “shatters” traditional advertising because users don’t need it. They have better ways to find information about what to buy. Internet | People on the Web neither want need nor trust advertising.
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Decline in UK advertising spend slowing says IPA’s Bellwether report
guardian.co.uk
The IPA detected a glimmer of confidence in the results despite a record reduction in internet spend because the reduction in budgets was less than the fourth quarter last year. IPA’s report said that 45% of companies reduced their 2009 marketing budgets in the first quarter ? the second steepest decline in its nine-year history. Just 11% of companies said that they intended to increase marketing spend this year. Despite the grim news the results were better than the fourth quarter last year when 49% of companies cut spend and just 7% increased budgets.
Targeting Advertising: Cable Show Tech Session Review
Communications Technology
Its objective is individualized ad-insertion as a national platform for cable operators across all services from video to Internet to wireless. There is no doubt that the team at Canoe.