The News Review:
- Analyst: Microsoft deal could save Yahoo bundles
- Bleak prediction for advertising
- Goom Radio Hopes To Avoid Same Sad Song
- Search-advertising spending declines in quarter
Analyst: Microsoft deal could save Yahoo bundles
CNET News
html” >preliminary talks to explore a search and display advertising partnership Jefferies analyst Youssef Squali noted that such a deal could save the Internet search pioneer a tidy sum of money. The parties could for example have Yahoo outsource its search infrastructure to Microsoft and in turn Microsoft would outsource its display advertising to Yahoo. In his report Squali noted:utsourcing the search infrastructure could bring Yahoo incremental savings of $1 billion to $1.
Bleak prediction for advertising
BBC News
9% this year to $453bn (£304bn) according to media agency Zenith ptimedia. It put the decline down to the current economic problems which it said had both hit corporate confidence and put consumers off making major buys. The agency said newspapers would suffer most with advertising revenues down 12% as people turned to the internet. The internet would be the only medium to attract higher advertising spending.
Goom Radio Hopes To Avoid Same Sad Song
Wall Street Journal
Given this latest burst of news it seems the song playing for free advertising-supported digital music companies and their investors is Kansas? ?Dust in the Wind. ?Don’t hang on nothing lasts forever but the earth and skyIt slips away and all your money won’t another minute buy. Dust in the wind all we are is dust in the windDust in the wind everything is dust in the wind. But don?t play that tune for.
Search-advertising spending declines in quarter
MarketWatch
EDT April 14 2009 SAN FRANCISC (MarketWatch) — A report released late Monday shows companies cut back sharply on buying Internet search advertising early in the first quarter though an uptick later in the period may bode well for online search players including Google Inc. The report from search engine marketing firm Efficient Frontier noted that search-advertising spending in the quarter declined 13% compared to the same period a year earlier and 3. 3% compared to the fourth quarter of last year. However the report notes that spending rebounded 30% in February from a January low and continued to climb some 6% in March.
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