The News Review:
- Analyst: Microsoft deal could save Yahoo bundles
- Bleak prediction for advertising
- Google Looks Good Ahead of Earnings
- Microsoft beats Yahoo and Google reels in Deadliest Catch
- Search-advertising spending declines in quarter
- Apple Should Get Back to iphone Advertising Basics
- Study shows that advertising works
Analyst: Microsoft deal could save Yahoo bundles
CNET News
html” >preliminary talks to explore a search and display advertising partnership Jefferies analyst Youssef Squali noted that such a deal could save the Internet search pioneer a tidy sum of money. The parties could for example have Yahoo outsource its search infrastructure to Microsoft and in turn Microsoft would outsource its display advertising to Yahoo. In his report Squali noted:utsourcing the search infrastructure could bring Yahoo incremental savings of $1 billion to $1.
Bleak prediction for advertising
BBC News
9% this year to $453bn (£304bn) according to media agency Zenith ptimedia. It put the decline down to the current economic problems which it said had both hit corporate confidence and put consumers off making major buys. The agency said newspapers would suffer most with advertising revenues down 12% as people turned to the internet. The internet would be the only medium to attract higher advertising spending.
Google Looks Good Ahead of Earnings
Seeking Alpha
ptions activity in the name has picked up dramatically with primarily calls being written and positive sentiment expressed. Shares have surged nearly 20% in the past month from roughly $320 in mid-March to a $379 closing price on April 15. Upon reports of positive results in the past Google shares have swung 20% or more.
Microsoft beats Yahoo and Google reels in Deadliest Catch
Ars Technica
Deadliest Catch a reality series which centers on crab fishing in the waters off Alaska is entering its fifth season. Discovery handed over the show’s entire online advertising budget (seven figures) to Microsoft purchasing more than 90 percent of the software giant’s advertising inventory owned on MSNBC Fox Sports MSN MSN Mobile and Xbox LIVE. The main advertising push will begin on April 14 2009 the same day the new season debuts at 9pm ET on the Discovery Channel and will include a variety of Microsoft-developed video mobile and interactive media as well as in-game advertising assets. Keith Lorizio vice president of US sales Microsoft Advertising seemed happy about the deal: The doors to our one-stop shop are open.
Search-advertising spending declines in quarter
MarketWatch
EDT April 14 2009 SAN FRANCISC (MarketWatch) — A report released late Monday shows companies cut back sharply on buying Internet search advertising early in the first quarter though an uptick later in the period may bode well for online search players including Google Inc. The report from search engine marketing firm Efficient Frontier noted that search-advertising spending in the quarter declined 13% compared to the same period a year earlier and 3. 3% compared to the fourth quarter of last year. However the report notes that spending rebounded 30% in February from a January low and continued to climb some 6% in March.
Apple Should Get Back to iphone Advertising Basics
PC World
But the competition is catching up and there’s no shortage of customers for whom a “good enough” experience is well good enough. Pile on the reality of a tough economy some of the iPhone S’s debatable shortcomings (like a lack of background apps and handicapped Bluetooth) and AT&T’s high service premiums and Apple’s current ad series may quickly lose its distinctiveness amid an expanding sea of good-enough competitors. It might be time for Apple to get back to basics when it comes to advertising the iPhone. There are many other key features that make it such a valuable device: Visual Voicemail is still a winner for example and it’s a good bet that most consumers have not yet tuned into the wonders of easily syncing their contacts and calendars with a Mac or Windows PC (courtesy of software they are probably already running–iTunes). A fusion of App Store and iPhone S-based advertising couldn’t hurt either as multi-touch is getting used in some extremely creative ways by third parties. If the App Store advertising has not yet sufficiently permeated the minds of the masses the upcoming release of iPhone S 3. 0 and the many new features it brings could still be a good opportunity to get back to the iPhone’s roots.
Related from Macintoshpost: Apple to unveil next-generation iPhone software
Study shows that advertising works
Radio Business Report
The study was unveiled at the Paley Center for Media in New York City before an audience of agency execs. The study shows overall ad impact depends on the product category and where the consumer is in the purchase funnel ranging from Awareness to Consideration to Preference to Purchase. The research shows for example in the travel category 87% of consumers report being influenced by media in the Awareness phase of the funnel while 59% are influenced in the Purchase stage. In the automotive category on the other hand 81% report being influenced by media in the Awareness phase while 41% are influenced in the Purchase stage.