The News Review:
- Millennial Media Reveals First View of US Mobile Advertising …
- Gannett earnings slump 60 percent Business First of Louisville
- penX Launches Advertising Marketplace
- Google bringing pay-per-view to YouTube
- Dr Pepper Snapple bucking trend ups advertising
- Italy Jan-Feb Advertising Spending -19.5% n Year – Study
- French tobacco advertising laws force comedian’s posters to omit pipe
Millennial Media Reveals First View of US Mobile Advertising …
Business Wire (press release)
The SMART offers a view of key metrics observed via Millennial Media’s ad networks. This monthly program details relevant insights about the U. mobile advertising market by focusing on reach targeting impressions and handset information. Millennial Media’s SMART also changes the dialogue from publisher-focused industry sizing metrics like number of impressions to advertiser and media-relevant metrics including reach and engagement. Additionally the SMART provides analysis and recommendations for advertisers looking to better understand and excel in the mobile advertising market.
Gannett earnings slump 60 percent Business First of Louisville
Bizjournals.com
38 billion from $1. 68 billion in the year-ago period. Publishing advertising revenue plummeted by 34 percent to $723 million hobbled by a 62 percent decline in employment classified ads and a 50 percent slump in real estate classified advertising. Circulation revenue dropped 3. 1 percent to $300 million. The bright spot for revenue was Gannett's digital segment. Digital revenue surged more than 10-fold to $143 million.
penX Launches Advertising Marketplace
socalTech.com
According to penX the marketplace will integrate with its software and allow publishers to maximize their revenues. The new marketplace uses a real-time auction for impressions on web sites comparing the ad rates for advertising through its marketplace with a publisher’s own inventory and running the one which will provide more revenue. The addition of the marketplace–which can be enabled in a software setting by publishers–puts the software firm in direct competition with companies such as Santa Monica-based Rubicon Project. penX Technologies is venture backed by Accel Partners Index Ventures and ‘Reilly AlphaTech Ventures. posted on Thursday April 16 2009.
Google bringing pay-per-view to YouTube
CNET News
com%2F8301-1023_3-10221501-93. html So far YouTube has been a free advertising-supported service but Google plans to build payment mechanisms into its video-sharing site. “With respect to how it’ll get monetized our first priority is on the advertising side. We do expect over time to see micropayments and other forms of subscription models coming as well” said Google Chief Executive Eric Schmidt after the company reported. “We’ll be announcing additional things in that area literally very very soon.
Related from Bizvideomail: YouTube a ‘half billion dollar failbucket’
Dr Pepper Snapple bucking trend ups advertising
Reuters
Spending this year on everything from TV spots to print advertisements and more experimental Web campaigns will rise by up to 5 percent the company’s head of marketing Jim Trebilcock said in an interview. The company says its total marketing budget is about $300 million to $400 million. The decision to spend more makes Dr Pepper Snapple an exception in a year when forecasters see overall U. advertising spending dropping by 8 to 10 percent the steepest decline in more than two decades. Company executives said they decided on the strategy after research firm Nielsen produced a study for them that detailed ad spending patterns during the early 1980s the last prolonged advertising downturn. “We wanted to find out what were the brands that were successful in ’83 and ’84 coming out of the recession?” said Trebilcock.
Italy Jan-Feb Advertising Spending -19.5% n Year – Study
Wall Street Journal
MI–>Italy Jan-Feb Advertising Spending -19. 5% n Year – Study ArticleCommentsmore in. 5% in the first two.
French tobacco advertising laws force comedian’s posters to omit pipe
guardian.co.uk
The trademark accessory that accompanied Jacques Tati’s slapstick star throughout his career has been erased from adverts for a Tati retrospective at the Cinémathèque Française after censors feared it broke tobacco. Instead of puffing pensively in the melancholy fashion that endeared him to millions the star of M Hulot’s Holiday has suffered the indignity of appearing on billboards with nothing but a yellow children’s windmill in his mouth.