The News Review:
- ReachLocal increases options for small businesses advertising online
- Yahoo Investors Still Thinking About Microsoft
- Kellogg to settle FTC charges of false advertising
- Digg buries Microsoft ad contract
- Yahoo likely to see earnings drop; job cuts possible
- New York Times crash and burns without advertising
- Display advertising ain’t dead says search giant Google
ReachLocal increases options for small businesses advertising online
Los Angeles Times
But Woodland Hills advertising juggernaut ReachLocal says that business is just beginning to heat up in the local online advertising marketplace. The company today announced.
Yahoo Investors Still Thinking About Microsoft
New York Times
People familiar with Yahoo’s plans said the company would cut several hundred positions adding to the more than 2400 jobs it cut last year. Yahoo has also been trying to sell some of its properties including HotJobs. As for the financial numbers themselves analysts expect Yahoo will report net revenue which excludes commissions paid to advertising partners of $1. 2 billion down from $1. 35 billion a year ago an 11 percent drop. By comparison Google reported a 10 percent rise in net revenue last week. Yahoo is expected to report adjusted net income of 8 cents a share down from 11 cents a share in the first quarter of 2008.
Kellogg to settle FTC charges of false advertising
The Associated Press
is settling federal charges that it falsely advertised the benefits for children of eating Frosted Mini-Wheats. The Federal Trade Commission announced a proposed settlement Monday that would bar Kellogg from making misleading claims for its breakfast and snack foods and from misrepresenting studies. The FTC says Kellogg’s advertising asserted attentiveness improved nearly 20 percent in children who ate the cereal while the study the ads refer to found attention improved in only half the children who ate Frosted Mini-Wheats and only 11 percent of children’s attention improved 20 percent. Kellogg did not immediately respond to a message seeking comment. n the Net:Kellogg Co.
Digg buries Microsoft ad contract
CNET News
Instead of relying on Microsoft as its exclusive ad partner Digg will now primarily use the internal sales force it recently began building; Microsoft will handle remnant inventory. “Starting July 1 Microsoft will sell network inventory for Digg through the Microsoft Media Network which it has been doing successfully for the last year and a half” a statement from Microsoft read. “Digg has created its own internal sales executive team and we respect their decision to sell their owned-and-operated site inventory directly to help further accelerate their growth as a company. Digg’s contract with Microsoft intended to be a three-year deal started in mid-2007 when the company.
Related from Mediaberri: Digg buries Microsoft ad contract
Yahoo likely to see earnings drop; job cuts possible
MarketWatch
“Turning them around however we think will be a slow business taking up to two years” Lindsay wrote. Yahoo is also heavily dependent on relatively expensive graphical display advertising. Wall Street analysts generally expect that the economy’s instability took a bigger bite out of display advertising sales during the quarter than those of search advertising. Thomas Weisel analyst Christa Quarles wrote in a recent note to clients that she expects Yahoo’s display advertising sales to have declined 12% in the first quarter compared to the same period a year earlier. “While Yahoo had benefited somewhat from consolidation in online ad spend the key auto financial retail and travel categories continue on a downward path (trends are suggesting down double digits)” Quarles wrote. Still Quarles added that she is “bullish” on Bartz’s strategy and noted that her concerns about the company’s profitability could be offset by a round of layoffs “that are speculated to be on the docket.
New York Times crash and burns without advertising
ADTAS
Robinson president and CE. “At this time and it is early in the quarter we believe the rate of decline in ad revenues in the second quarter will be similar to that of the first. In time however we believe that the economy will grow and the advertising market will improve. While we are looking forward to that day we are not waiting for it. ”– Express your opinion comment below.
Display advertising ain’t dead says search giant Google
ADTAS
The median advertiser has a content CPA that’s about 2 percent lower than their search CPA. The Content Newtwork is an ad network reaching more than 80 percent of global Internet users serving more than 6 billion ad impressions each day.