Live-Blogging Yahoo Earnings

The News Review:

- Live-Blogging Yahoo Earnings
- Times Co. Reports Loss of $74 Million
- Journal Communications reports operating loss
- Mediaset Sees 1Q Italy Ad Rev -12% Rebound In 2Q
- ReachLocal increases options for small businesses advertising online
- STV cuts pay as advertising slump deepens

Live-Blogging Yahoo Earnings
Wall Street Journal
5:09: Regarding the previously announced job cuts Bartz says “I want to be clear this is not the kind of across-the-board cost reduction Yahoo undertook in Q4 in response to the macro environment” but part of streamlining its structure and product portfolio. 5:10: Jorgensen takes over saying a difficult economic environment “affected all aspects of our global business. ”5:12: Surprisingly he says auto-sector advertising continues to show strong growth though it and other growth segments were offset by declines in travel and retail. 5:13: Premium display advertising will recover as the economy improves he says. 5:16: Ended the quarter with 13500 employees down slightly from Q4. 5:19: While many large advertisers have cut their marketing budgets he says Yahoo remains one of the most sought-after advertising buys on the Internet. He mentions this will likely be his last Yahoo earnings call.
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Times Co. Reports Loss of $74 Million
New York Times
5 million on Tuesday compared with a loss of $335000 in the period a year ago as it joined the roster of newspaper companies recording the steepest advertising declines in generations. Advertising revenue at the company’s publishing segment fell 28. 4 percent in the quarter including an 8 percent decline in Internet advertising at the News Media Group. 6 percent occurred in the New England Media Group which consists primarily of The.

Journal Communications reports operating loss
Milwaukee Journal Sentinel
com on Wednesday posted net earnings of $121000 in the first quarter of 2009 as reduced advertising spending spread across all of the company’s publishing and broadcasting markets. By comparison net earnings in the first quarter of last year were $6. Revenue dropped 20.

Mediaset Sees 1Q Italy Ad Rev -12% Rebound In 2Q
Wall Street Journal
MI–>UPDATE: Mediaset Sees 1Q Italy Ad Rev -12% Rebound In 2Q ArticleCommentsmore in. MI) expects to report a drop in its key Italian advertising revenue by about 12% in the first quarter Chief Executive Giuliano Adreani said Wednesday. Speaking at the annual shareholders’ meeting Adreani added advertising spending is expected to.

ReachLocal increases options for small businesses advertising online
Los Angeles Times
But Woodland Hills advertising juggernaut ReachLocal says that business is just beginning to heat up in the local online advertising marketplace. The company today announced.

STV cuts pay as advertising slump deepens
Scotsman
The group also revealed it had hired media veteran Michael Jackson as a non-executivADVERTISEMENTe director in his first major UK post since he left his role as chief executive of Channel 4 nearly eight years ago. STV ? formerly SMG ? said it was intensifying cost cutting efforts after failing to see any improvement in its battered broadcasting division since February. The total television advertising market is forecasted to plunge around 20% in April and May with STV and ITV1 trading slightly behind the market. Regional television advertising has remained more volatile than the national market and is forecast to be down 5% in April and down between 10% and 15% for May it added. Cinema advertising is also being hit hard and is now forecast to be weaker than first thought according to STV which said it is hoping to sell off its Pearl & Dean cinema advertising business “at the earliest opportunity”. Pay is being cut across its senior team amid the gloomy outlook with the group’s chief financial officer George Watt ? who earns £214200 a year ? taking a 15% reduction between May and the end of 2009. The wider team of top executives will see salaries decrease by between 10% and 15% it added.

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