The News Review:
- McClatchy Widens Q1 Loss on Nearly 30% Slide in Ad Revenue
- Times Co. Reports Loss of $74 Million
- Search Giant Google Makes Its Case for Display Advertising
McClatchy Widens Q1 Loss on Nearly 30% Slide in Ad Revenue
Editor & Publisher
Thursday reported a first-quarter loss that exceeded expectations on newspaper advertising revenue that plunged 29. McClatchy reported a loss of $37. 7 million or 45 cents a share from a loss of $993000 or 1 cent a share in the first quarter of 2008. Adjusted for certain items such as severance payments from a wave of layoffs the loss from continuing operations was $22.
Times Co. Reports Loss of $74 Million
New York Times
5 million on Tuesday compared with a loss of $335000 in the period a year ago as it joined the roster of newspaper companies recording the steepest advertising declines in generations. Advertising revenue at the company’s publishing segment fell 28. 4 percent in the quarter including an 8 percent decline in Internet advertising at the News Media Group. 6 percent occurred in the New England Media Group which consists primarily of The.
Search Giant Google Makes Its Case for Display Advertising
AdAge.com
com) — Search advertisers: Google would like you to sell you some display advertising. The internet giant is releasing a bit of research today that’s counterintuitive if not somewhat peculiar for a company so dependent on the search-advertising category for revenue. Specifically: Google is making the claim that display video and text ads on its “content” network are just as effective as search. In a study Google conducted last year ads in its content network which reaches about 80% of internet users in the U.
Related from Gatoradvertisinginformationnetwork: Display makeover