The News Review:
- US TV networks prepare to face worst advertising year since 2001
- CBS Radio CE Says Ad Sales Are Improving
- The Media Equation The Times and the Future
- The Simon Law Firm Announces Acacia Research Subsidiary Creative …
US TV networks prepare to face worst advertising year since 2001
Independent
That would mean the companies will rely even more heavily on the so-called “scatter market” of last-minute ad sales which could make them particularly vulnerable if there is not an economic recovery in the US later this year. In turn that could put dramatic downward pressure on the budgets for new programmes in future years. “There are three or four sectors that are vital as advertisers for the television industry” said Vincent L?ng who heads a team of advertising analysts at the market researcher Screen Digest. “Among those one is the car industry and automotive money is going away from TV. There is a direct chain of consequences from the recession through poor consumer confidence to the worst auto sales in many years which is hitting ad spending. What car companies can spend is being concentrated on advertising that directly promotes sales rather than in broad nationwide branding. “Investment and banking firms are also cutting back on advertising as are drug companies fearful of a regulatory clampdown that could limit marketing claims for blockbuster drugs.
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CBS Radio CE Says Ad Sales Are Improving
Wall Street Journal
–>CBS Radio CE Says Ad Sales Are Improving ArticleCommentsmore in. (CBS) unit along with the rest of the radio industry has seen significant revenue declines in recent years due to the recession and changes in consumer behavior. In the first quarter revenue at CBS Radio fell 29% to $259. 7 million as ad sales remained weak and the.
The Media Equation The Times and the Future
New York Times
The company has said it is not for sale no matter how many people circle around it nor is it in imminent danger of default or bankruptcy and it has the flexibility to run the business. It’s going to need it. The decline in advertising including the deep troubles at The.
The Simon Law Firm Announces Acacia Research Subsidiary Creative …
Earthtimes (press release)
The Simon Law Firm Announces Acacia Research Subsidiary Creative Internet Advertising Corporation Receives $6. 6 Million Jury Award in Patent Infringement Case. LUIS – The Simon Law Firm announces that on May 15 2009 a federal jury awarded Acacia Research Corporation’s (Nasdaq: ACTG) subsidiary Creative Internet Advertising Corporation $6.