The News Review:
- Ad Revenue on the Web? No Sure Bet
- As TV Dwindles It Still Leads
- Claire Beale on Advertising: Cars for boys chocolate for girls
- The wild men of advertising get together for fizzy drink
- Liquidation looms for Escalator Advertising
- Daily Mail swings to loss as advertising declines
- Advertising Advantage
Ad Revenue on the Web? No Sure Bet
New York Times
And venture capitalists who envision a sale of the company in the public markets are encouraging these efforts. Roger Lee a partner at Battery Ventures who invests in digital media start-ups said he considers only companies with one or two revenue streams in addition to advertising. “Current troubles in the advertising economy are forcing people out of necessity to ask really hard questions about how do I build a profitable business” he said. The latest example they can point to is penTable a restaurant reservation site that makes money selling its software to restaurants and charging them $1 for each diner seated. Last week it became the first venture-backed Web company to go public in two years. It was a very successful offering. The stock was offered at $20 on Thursday 43 percent higher than investment bankers’ original price estimates.
As TV Dwindles It Still Leads
New York Times
The upfronts have always been a fatuous kabuki with network executives appearing on stages decorated in vaguely Roman motifs to promulgate triumphalist narratives about network television’s efficacy even as the ground beneath them gives way. ABC with a few hits and good numbers in the demo has a good story to tell but the network television narrative in the last few years is generally one of smaller and smaller audiences while the price of advertising remains remarkably buoyant. All advertising presentations about any medium involve more heat than light but it was looking to be a long afternoon.
Claire Beale on Advertising: Cars for boys chocolate for girls
Independent
His cheeriness is to be particularly commended because he’s married to a miserable harridan with a face like a bulldog licking lemon off a thistle. Some 673 people aren’t quite so happy about ven Pride though. They’ve complained to the Advertising Standards Authority (ASA) that the ad is sexist and demeaning. The ASA doesn’t agree. It reckons that the ad is "unlikely to cause serious or widespread offence" and consequently has refused to ban the commercial. Cue serious and widespread media comment on the outcome. "Why do advertisers make men look stupid?" "Equality? You must be joking" "Men are both clever AND capable? You must be ven a laugh".
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The wild men of advertising get together for fizzy drink
Independent
So he returned the following morning in a long coat and carrying a walking stick his hair dyed grey his face wrinkled by make-up. So he returned the following morning in a long coat and carrying a walking stick his hair dyed grey his face wrinkled by make-up.
Liquidation looms for Escalator Advertising
National Business Review
The company is already in voluntary administration and receivership. Escalator Advertising which used to have its shares traded on the Unlisted exchange has patents registered in 50 countries for its business idea: converting escalator steps to enable them to display advertising. It went into voluntary administration last month after Unlisted suspended its shares because the company had not paid its listing fees to the exchange. In March Escalator sold its key assets to escalator company Kone Corporation for €750000. Administrators John Cregten and Andrew McKay of Corporate Finance say a deed of company arrangement is not being proposed and they recommend the company be placed in liquidation. “The director’s statement indicates that Ed Harman and companies associated with him financed the business primarily on his own from 2005 to 2007.
Daily Mail swings to loss as advertising declines
MarketWatch
Adjusted pretax profit fell 47% to 77 million pounds but was still ahead of the consensus forecast of 67 million pounds. The group said its business-to-business operations were resilient helped by currency gains but that the overall results were badly affected by the impact of the recession on its consumer media advertising revenue. The group said it expects results for the year to be in line with the market consensus and said its focus remains on delivering revenue and cost initiatives which are now expected to be around 150 million pounds.
Advertising Advantage
Worcester Business Journal
From a marketing perspective success in the marketplace depends more on the quality of advertising and the right choice of media than it does on the amount of money spent. In practice effective advertising is about communicating your “promise” and “positioning” to the target audience. It All Begins With A Promise Great promise is at the core of an advertisement; it represents the value of the offering with attributes such as core product benefit quality features brand name warranty and customer service. The concept of promise is to truthfully deliver the desired satisfaction and benefits to the consumer. Making promises and keeping them creates superior value and brand loyalty.