The News Review:
- Taxiing Advertising in China
- Cyberplex Brings Accountability To nline Advertising >CX.T
- Liberty Media CE on future of television
Taxiing Advertising in China
Wall Street Journal
Passengers sit in traffic an average of 18 minutes. Advertising company Touchmedia says those are the ingredients that have helped it raise around $40 million from investors.
Related from Ilovesong: Taxiing Advertising in China
Cyberplex Brings Accountability To nline Advertising >CX.T
Wall Street Journal
T) is betting big on a business model that brings more accountability to online advertising. The Toronto company specializes in performance-based online advertising which means Cyberplex doesn’t get paid unless it delivers measurable results. It’s called Cost-Per-Action advertising (CPA) and clients only pay when the online ad generates the “action” they’re looking for. That action could be a sale a lead or an e-mail submission but the advertiser isn’t on the hook unless Cyberplex can entice Internet users to click on the ad and follow through.
Liberty Media CE on future of television
CNET News
–Liberty Media CE John Malone doesn’t think his product is going way but he acknowledged it sure is changing. Asked by Walt Mossberg on Wednesday whether we will even be using the word television in a few years’ time he responded:”Probably in five years old guys like me will still be calling it television” Malone said in a talk at the.