The News Review:
- For Microsoft Bing’s Thing Might Be Advertising
- Al Gore wants to save advertising too
- Chronicle f A Death: Newspaper Advertising Hit Hard
- Forbes.com Study Shows the Gaps Left pen in the Brand Advertising …
- TVN Entertainment and BlackArrow Partner to Enable Dynamic VD …
- NASA Solicitation: Purchase of Billboard Advertising Space
For Microsoft Bing’s Thing Might Be Advertising
ChannelWeb
Whether Microsoft can deliver higher click-to-conversion rates than Google when it comes to Internet search ads will be a key barometer of Bing’s success against Google’s search platform. “There’s an opportunity for any search company to help consumers find media” said Tim Hanlon digital advertising specialist at Denuo to The Wall Street Journal. “Microsoft’s search engine does go a step beyond Google in integrating different types of search and media. As for Bing itself it’s barely three days out to the public but Microsoft has already begun expanding its reach. A mobile version of the search engine is now available either by accessing the Bing mobile page on a mobile device to enter your phone number or typing m.
Al Gore wants to save advertising too
CNET News
It also is key to the future of advertising. “It really comes out of the environment but in my opinion the key theme of this century really is sustainability” Gore said. “This theme of environmental sustainability has become a part of our culture it’s a part of our discourse and I’m very optimistic that it will soon be a part of our policy. Addressing the crowd of advertisers and online-media types at the. digitalcontentnewfront.
Chronicle f A Death: Newspaper Advertising Hit Hard
Marketing Vox News
The worst hit was employment classified advertising (down 42. 3% to less than $1. 5 billion in sales) followed by real estate (down 45. 6%) and automotive classifieds (down 43.
Forbes.com Study Shows the Gaps Left pen in the Brand Advertising …
Huffington Post
The results of the study which polled 119 marketers seem to imply that advertisers may retreat from using display advertising as a vehicle for direct response messages. They like Search and Email. Ad networks as major purveyors of cheap direct response display advertising over the past few years get stuck in the cross-hairs of that change. Hence the varying treatment of the story in Adweek and MediaPost while the market figures-out what’s going on and who is likely to be affected. I suspect that some of the ad network spin is coming from Jim Spanfeller CE of Forbes.
TVN Entertainment and BlackArrow Partner to Enable Dynamic VD …
Business Wire (press release)
Specifically this new partnership will leverage TVN’s efficient ad distribution process and BlackArrow’s dynamic VD advertising platform to enable customized metadata for advertising assets and a seamless methodology for rapid transfer of metadata between the two systems. Today the ability to plan and execute VD ad campaigns is hampered by numerous manual processes and cumbersome workflows. In response the joint TVN and BlackArrow solution will leverage the CableLabs ADI 1. 1 standard to allow for the management of programming and advertising assets independently offering a standard communication interface to ensure the accuracy and timeliness of asset management throughout the ad lifecycle. This integration between TVN’s Content Information Services (CIS) and the BlackArrow’s advertising sales suite is automated scalable and fully compliant with SCTE 130 specifications.
NASA Solicitation: Purchase of Billboard Advertising Space
Space Ref (press release)
The advertising is scheduled to start the week of May 18 2009 and will remain on display for one (1) year. 12222 Plaza Dr Cleveland H.
Related from Vguideu: Former NASA chief moves on–NASA not so much