The News Review:
- For sale: Advertising space on Storm jerseys
- Facebook Poaches Google’s AdWords Honcho
- Interpublic says GM could owe it $50 million
- NBA Taps TiVo for Interactive TV Advertising Audience Measurement
- From an advertising section
- Goodbye to the Big Screen utside the Igloo
For sale: Advertising space on Storm jerseys
Seattle Post Intelligencer
But this might well be the last year you see that sight as Storm general manager Karen Bryant says the franchise is pursuing the idea of selling advertising space on its jersey fronts in the future. (Photo illustration by Phoenix Mercury). The WNBA opened up the possibility of allowing corporate sponsors on team jerseys at its league meetings last fall and the Phoenix Mercury became the first to follow through announcing a three-year deal this week with LifeLock an identity-protection firm based in Tempe Ariz.
Facebook Poaches Google’s AdWords Honcho
CNNMoney.com
com) — Google (GG) turns in revenues of $21 billion a year mainly because of its automated search advertising business. Facebook just poached the guy who runs those operations. Google’s AdWords operations chief Grady Burnett will quit the company and move from Ann Arbor Mich. to join Facebook in Palo Alto where he will lead the startup’s growing self-service advertising unit. Grady is also a DoubleClick veteran.
Interpublic says GM could owe it $50 million
Reuters
PK) could owe it up to $50 million for advertising workfar less than IPG executives has previously forecast. Interpublic agencies McCann Erickson Campbell-Ewald andDeutsch have all done advertising work for GM which filed for bankruptcy on Monday in the third-biggest filing in U. history and the largest ever in U.
NBA Taps TiVo for Interactive TV Advertising Audience Measurement
InteractiveTV Today [itvt]
Since the beginning of the week TiVo has been carrying a “TiVo Showcase” ad for the NBA finals that offers video and other promotional content and also allows “one-click recording” of upcoming games; as well as ads on the TiVo Central menu and ads that appear on the TiVo service’s “pause” and “delete” screens. The NBA is the first professional sports league to use TiVo’s ITV advertising platform. The deal will also see the NBA using TiVo’s StopWatch ratings service (collects anonymous second-by-second audience research data from TiVo boxes and is slated to increase its sample size from 100000 to 300000 by the fall–see article posted on itvt. com April 1st) to evaluate viewership of NBA primetime games as well as the commercials aired during those games for the entire 2008-09 NBA season. “We are impressed with the power and impact of TiVo’s interactive advertising solutions and audience research” Mark Tatum the NBA’s EVP of marketing partnerships said in a prepared statement. “This is a great tool for us to further promote The Finals and show advertisers the advantages of live NBA programming to deliver commercial audiences in the world of DVR-based viewing.
Related from Dmdreams: Snowball CE Reveals Social Media nline Advertising Apps for …
From an advertising section
San Jose Mercury News
In fact Ritmo Mundo also produces the official timepiece of the IndyCar Series. Before Castroneves’ latest victory Ritmo had introduced a limited-edition wristwatch in his honor that retails for $2000. The bad news is there were only a hundred of these particular chronographs made and with Helio’s recent success they’re likely to sell out quickly if they haven’t already. The good news is that Ritmo Mundo has plenty of IndyCar-branded watches that look similar to the champ’s version that also retail for the same price.
Goodbye to the Big Screen utside the Igloo
New York Times
So while big happy crowds on the Igloo lawn watched Games 3 and 4 of the Cup final — which can be shown publicly because they were carried on Versus a cable channel — none of the remaining games will be shown here because NBC a broadcast network is carrying them. As that Post-Gazette article says broadcast networks like NBC draw revenue solely from advertising and a big outdoor crowd would knock down the Pittsburgh area’s Neilsen rating and thus advertising charges. Since NBC pays the N. nothing for carrying its games and the N.