The News Review:
- Interpublic says GM exposure is $50 million
- Facebook Poaches Google’s AdWords Honcho
- For sale: Advertising space on Storm jerseys
- Layoffs to hit Fox Interactive [Updated]
- NBA Taps TiVo for Interactive TV Advertising Audience Measurement
Interpublic says GM exposure is $50 million
The Associated Press
said Friday that the automaker owes it $50 million an amount that could grow if GM’s international subsidiaries also file for bankruptcy protection. The amount that Interpublic Group of Cos. disclosed in a regulatory filing is more than triple the $16 million listed in the bankruptcy filing GM made Monday. That’s because IPG has yet to bill GM for some projects just completed or still in progress.
Facebook Poaches Google’s AdWords Honcho
CNNMoney.com
com) — Google (GG) turns in revenues of $21 billion a year mainly because of its automated search advertising business. Facebook just poached the guy who runs those operations. Google’s AdWords operations chief Grady Burnett will quit the company and move from Ann Arbor Mich. to join Facebook in Palo Alto where he will lead the startup’s growing self-service advertising unit. Grady is also a DoubleClick veteran.
For sale: Advertising space on Storm jerseys
Seattle Post Intelligencer
But this might well be the last year you see that sight as Storm general manager Karen Bryant says the franchise is pursuing the idea of selling advertising space on its jersey fronts in the future. (Photo illustration by Phoenix Mercury). The WNBA opened up the possibility of allowing corporate sponsors on team jerseys at its league meetings last fall and the Phoenix Mercury became the first to follow through announcing a three-year deal this week with LifeLock an identity-protection firm based in Tempe Ariz.
Layoffs to hit Fox Interactive [Updated]
Los Angeles Times
The number and timing are in flux but the cuts are expected to encompass a broad array of workers at the Beverly Hills headquarters. The layoffs are part of a restructuring of Rupert Murdoch's News Corp. 's digital operations and come only two month after former AL executive Jonathan Miller was named chief digital officer with oversight of media giant's online properties. It is not immediately known how many employees will be let go but a year ago Fox Interactive employed more than 2000 people.
NBA Taps TiVo for Interactive TV Advertising Audience Measurement
InteractiveTV Today [itvt]
Since the beginning of the week TiVo has been carrying a “TiVo Showcase” ad for the NBA finals that offers video and other promotional content and also allows “one-click recording” of upcoming games; as well as ads on the TiVo Central menu and ads that appear on the TiVo service’s “pause” and “delete” screens. The NBA is the first professional sports league to use TiVo’s ITV advertising platform. The deal will also see the NBA using TiVo’s StopWatch ratings service (collects anonymous second-by-second audience research data from TiVo boxes and is slated to increase its sample size from 100000 to 300000 by the fall–see article posted on itvt. com April 1st) to evaluate viewership of NBA primetime games as well as the commercials aired during those games for the entire 2008-09 NBA season. “We are impressed with the power and impact of TiVo’s interactive advertising solutions and audience research” Mark Tatum the NBA’s EVP of marketing partnerships said in a prepared statement. “This is a great tool for us to further promote The Finals and show advertisers the advantages of live NBA programming to deliver commercial audiences in the world of DVR-based viewing.
Related from Bloggingrssmonster: Twittering live-blogging and chatting Lawrence Lessig at SXSW