The News Review:
- US nline Advertising Shrinks in Q1
- Recession redrawing local media landscape with no end in sight
- Decency Is the New Advertising
- Advertising bans on junk food and alcohol
- Interpublic says GM exposure is $50 million
- Rock Falls says keep signs off utility poles
- Sports Business A Focus on Horses Keeps a Daily Paper From nline …
US nline Advertising Shrinks in Q1
PC World
online advertising spending which has been key in financing the Web 2. 0 wave of Internet innovation shrunk in the first quarter the first year-on-year quarterly drop since 2002. 5 billion down 5 percent when compared to 2008’s first quarter the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said Friday. The last time the market experienced a year-on-year quarterly drop was during the dot-com crisis when spending fell for eight straight quarters from 2001’s first quarter through 2002’s fourth quarter.
Recession redrawing local media landscape with no end in sight
Baltimore Sun
While Baltimore TV stations have largely been spared the kind of wholesale layoffs of on-air talent that stations in larger cities have endured executive here say privately that this market will face some of the same if the advertising climate does not improve by fall. The changes come as media industries nationwide report dismal revenue numbers. Radio advertising recently had its worst quarter on record declining 26 percent. TV ad sales are down 9. 2 percent overall for the first quarter according to TNS Media Intelligence an industry tracking service. But local spot sales are expected to show at least twice as large a drop when they are released this month by the Television Advertising Bureau.
Decency Is the New Advertising
Seeking Alpha
Thus online advertising is our only hope. But advertising will decline. For I’ve also been saying that the internet enables direct relationships among companies and customers:.
Advertising bans on junk food and alcohol
The Australian
Even the advertising industry’s most senior advocate says advertisers agencies and the media have just six months to reduce the amount of advertising of unhealthy food or the Rudd government will do it for them. The dire warning from Glen Wiggs director of the Foundation for Advertising Research is being touted as a best-case scenario for the industry which has faced eight major inquiries that have considered banning food or alcohol advertising since 2007. Mr Wiggs’ comments anticipate the findings of the Preventative Health Taskforce — set up by federal Health Minister Nicola Roxon last year — which is due this month to report on how the country should fight chronic diseases such as obesity and over-consumption of alcohol. Health lobbyists are predicting the PHT will go further and recommend ad bans.
Interpublic says GM exposure is $50 million
The Associated Press
said Friday that the automaker owes it $50 million an amount that could grow if GM’s international subsidiaries also file for bankruptcy protection. The amount that Interpublic Group of Cos. disclosed in a regulatory filing is more than triple the $16 million listed in the bankruptcy filing GM made Monday. That’s because IPG has yet to bill GM for some projects just completed or still in progress.
Rock Falls says keep signs off utility poles
Chicago Tribune
- City officials in Rock Falls are warningresidents to keep their signs off the community’s utility poles. The city’s Electric Department is now enforcing a long-ignoredordinance that prohibits any kind of advertising on the poles. Paul Jakubczak (jah-KB’-jack) the city’s electric directorsays it’s primarily a safety issue particularly because the signshave been getting bigger and bigger. The letter-sized sheetsadvertising yard sales have given way to 4-by-8-foot signs. Jakubczak says the signs make it harder for utility workers toclimb the poles and hinder visibility for drivers. He also says theholes created by staples and nails cause the poles to deterioratefaster.
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Sports Business A Focus on Horses Keeps a Daily Paper From nline …
New York Times
I don’t think we’re going digital any time soon. ”In a few years he expects the digital side to account for at least one-third of revenue. The Form’s business model is bucking two economic trends: it is a daily in the midst of a recession that has decimated advertising and some general-interest papers. And it is a niche paper that serves a sport with considerable problems but one that comes alive to a general audience for.