The News Review:
- FTC Charges Kmart ther Cos With False ‘Green’ Advertising
- Why I Started a Small Advertising Agency – Small Agency Diary
- EU online advertising keeps growing despite crisis
- Google’s Anti-Trust Argument: We’re Part f The Advertising Galaxy …
- Cuban says he’d put advertising on jerseys; clarifies K-Mart story
FTC Charges Kmart ther Cos With False ‘Green’ Advertising
Wall Street Journal
Federal Trade Commission on Tuesday charged Kmart Corp. and two other companies with making deceptive claims about the environmental friendliness of their paper.
Why I Started a Small Advertising Agency – Small Agency Diary
BusinessWeek
Just what the world needs now. It’s called Darling and it had nothing to do with me wanting to learn how to wire a small network of computers and manage a server. I started it with two brilliant partners. Jeroen Bours was chief creative officer of Hill Holliday.
Related from Journowiki: Who is the small business owner?
EU online advertising keeps growing despite crisis
EurActiv
More on this topic:. 9 billion in 2008 narrowing the gap with the US which remains the biggest market in the world. The American market is worth ’16.
Google’s Anti-Trust Argument: We’re Part f The Advertising Galaxy …
Search Engine Land
Google argues according to the piece that it should be seen not in the context of search or even online advertising as a whole. Rather Google contends it should be evaluated in the broader context of all US advertising where it “holds only a 2. 66 percent share of its total market. ”This re-framing of Google’s market is going to strike cynics and skeptics as “total BS. ” But the question of market “scoping” is an appropriate discussion to have: What is Google’s relevant market for anti-trust purposes?Secretly Google might also be hoping for Microsoft’s Bing to have some small measure of success — just not too much.
Cuban says he’d put advertising on jerseys; clarifies K-Mart story
SI.com
Cuban said the media would go nuts at first if they advertised on jerseys but they’d soon get over it. “It would be forgotten in 33 days” Cuban said. Cuban also said that fans realize the more advertising the lower the ticket prices. — Cuban said LeBron James was probably smart not to address the media after the Cavs lost. Cuban said LeBron might have created more problems than he solved if he had addressed the media when he was angry. — Cuban admitted that he referred to Kenyon Martin as a thug and said he decided to be honest about it even though he certainly didn’t need to. Cuban said he uttered something quietly that Martin’s mother couldn’t possibly hear and someone leaked the comment to the press.