The News Review:
- Advertising 2.0: Internet content display ads set to change …
- Metra rolls out its first train cards wrapped in paid advertising
- US family turned into advertising
- ‘HIGH’ – The First Low-Cost Movie-Advertising Agency Launches in …
- All That Advertising Brings Buzz for Coffee Marketers
- Senate Passes FDA Tobacco Bill
- Google polishes competition charm offensive
Advertising 2.0: Internet content display ads set to change …
BtoB Magazine
The issue he said is that “with generic display every day a ton more inventory arrives. Diller who also is chairman of travel services site Expedia and ticketing company Ticketmaster Entertainment said that standard banner ad formats fail to adequately conform to the context in which they are placed and that this must change. “We’re all at the earliest period of display advertising which has been standardized into formats where people can say ‘I know what to ignore’ ” said the former head of Paramount Pictures and Fox Inc. He said ads that are “embedded in a very deep way” and “contextual sponsorships specific for the audience” may be more effective. Diller also predicted that the original model of free Web content is obsolete and that publishers increasingly will begin to offer content behind walls charging subscription fees to access it. “I absolutely believe that the Internet is passing from its free phase to a paid system” he said. “Consumers have expected it to be free but it’s going to change.
Metra rolls out its first train cards wrapped in paid advertising
Chicago Tribune
“However we have to be careful of creating ‘visual pollution’ if overdone or if the message is poorly executed” he said. Metra promises to be tasteful with the ads.
US family turned into advertising
BBC News
A couple from the United States got a shock when they learned their family photo was being used unauthorised on an advertising poster in Prague. Danielle and Jeff Smith used the photo as their Christmas card and also posted it on an internet blog. A friend travelling in the Czech capital alerted them when he spotted the Smiths smiling at him life-size from a poster in a supermarket. The owner of the shop has promised to remove the image.
‘HIGH’ – The First Low-Cost Movie-Advertising Agency Launches in …
PR Newswire (press release)
CE Uba comments “There is a very clear distinction in the quality of artwork online media and collateral material between movies with small budgets and Hollywood blockbusters. Art and I have spent 22 and 12 years respectively working in general market advertising and movie advertising creating award-winning key art taglines and campaigns for major movies and products. We feel it’s time that all filmmakers in particular those with lower budgets have access to studio-quality advertising and marketing. “Currently many ‘non-studio’ filmmakers resort to sourcing their key art from either expensive boutique shops or from cheap and inexperienced graphic designers on Craigslist. HIGH will offer an attractive alternative – a quality service and award winning creativity at a price point that is both reasonable and affordable. ur aim is to become the leading shop for smaller filmmakers.
All That Advertising Brings Buzz for Coffee Marketers
AdAge.com (subscription)
com) — The coffee wars generated a flurry of advertising in May. McDonald’s launched its first.
Senate Passes FDA Tobacco Bill
Wall Street Journal
Companies are weighing the impact of the bill which they say also puts severe perhaps unconstitutional restrictions on advertising and packaging. Those limits they worry could undo business plans based on smokeless tobacco products which they have been developing in anticipation of this day — even as they were fighting to derail the legislation. Former FDA Commissioner David Kessler who spearheaded the original effort to treat the nicotine in tobacco as a drug hailed the Senate vote of 79-17. “It’s as strong a bill as we could have ever imagined” he said. He said the industry fees mandated by the bill to pay for FDA regulation will enable the regulator to strictly enforce new rules such as a ban on candy- and fruit-flavored cigarettes.
Related from Plastic-package: Senate bill takes aim at ‘tobacco candy’
Google polishes competition charm offensive
CNET News
Even though its name is widely used as a verb to describe “Internet search” Google argued that it faces competition from places like Amazon and eBay where potential customers also search for information about a product. It likewise compared its earnings data–revenues profits and lobbying budget–to some of America’s largest technology companies such as Microsoft AT&T Verizon and IBM with far more resources than Google. Executives also noted that Google competes for advertising dollars against essentially the entire world. Television newspapers magazines billboards and other Internet companies all want advertising dollars too and Google’s share of the total ad revenue market is just 3 percent said Peter Greenberger industry relations manager. Its share of the total Internet ad revenue is 30 percent the largest single piece of that pie. These are all clear signs that Google would attempt to paint the relevant market in any antitrust case it may face in the future as extremely broad. That’s one of the first battlegrounds in which lawyers for Google and the Justice Department would face off and really a key part of any antitrust case.